I4F Fills Two Key Roles in Asia
Hamont, Belgium, April 5, 2023-I4F, a group of companies providing patents and technologies to the flooring industry, has appointed new strategic roles in China and Vietnam. With immediate effect, Nguyen Kieu Nhu assumes the role of country manager of Vietnam, based out of Hanoi. Working from I4F’s Shanghai office, Tony Dong is appointed as I4F’s new commercial director for China. Both roles report to David Song, chief commercial officer, Asia.
With fifteen years of international experience, Nhu joins I4F from the Salvex Group where she was country manager. In her new position, Nhu is responsible for growing and managing I4F’s licensee base in Vietnam. She will focus on gaining market share via the group’s drop-lock technologies as well as I4F’s fast-growing innovation portfolios, including digital printing, wall and ceiling and surface finishing technologies.
Dong is tasked with generating new and managing existing I4F commercial relationships in China as well as growing the group’s position through the creation of long-term distribution strategies. Previously, Dong spent ten years at Owens Corning where he contributed to the company’s growth path through market expansion and transformation activities. Before that, Dong held management roles at The Sherwin-Williams Company and Kaiser Lacke.