Hotel Performance Inched Upward First Week of June

Hendersonville, TN, June 16, 2020-STR data for May 31 to June 6 showed another small rise from previous weeks in U.S. hotel performance. Year-over-year declines remained significant although not as severe as the levels recorded previously.

Occupancy: 39.3% (-45.3%)

Average daily rate (ADR): US$85.01 (-35.9%)

Revenue per available room (RevPAR): US$33.43 (-65.0%)

 “Not much different from previous weeks, occupancy continued to climb toward the 40% mark with noticeably higher levels on Friday and Saturday,” said Jan Freitag, STR’s senior vice president of lodging insights. “The lower end of the market continued to lead, with economy properties finally selling more than half of their rooms again, although all hotel classes were comfortably above 20%. Drilling down to the submarket level, the highest occupancy levels were recorded in various pockets of New York City as well as popular leisure spots in Florida, Texas and South Carolina. Thanks to higher demand, one submarket, West Palm Beach, showed a 21.0% year-over-year ADR increase for the entire week. 

“Once again, there wasn’t a significant week-to-week change in the markets that were the focus of protests and unrest. Like we noted last week, there was not a great deal of demand in downtown areas previously, and most of the major metros showed small gains from the previous week.”

Aggregate data for the Top 25 Markets showed lower occupancy (35.4%) than the national average, but slightly higher ADR ( US$88.54).

Seven of those markets saw occupancy levels above 40%: Norfolk/Virginia Beach, Virginia (48.4%); New York, New York (47.1%); Phoenix, Arizona (44.7%); Philadelphia, Pennsylvania-New Jersey (42.8%); Tampa/St. Petersburg, Florida (41.8%); Atlanta, Georgia (41.4%); and Detroit, Michigan (40.8%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (10.6%); Orlando, Florida (23.5%); and Boston, Massachusetts (24.0%).

Of note, in Seattle, Washington, occupancy was 29.5%, up slightly from 28.1% the week prior.