Atlanta, GA, Feb. 24--Home Depot launched a new national advertising campaign with a 60 second branding spot during the Grammy Awards on CBS.
The theme of the new campaign is, "Home Depot is more than a store--You can do it. It starts on television and expands into radio, print, collateral materials and the Internet.
The company said the new marketing campaign seeks to highlight the relationships it has with customers, over and above the ordinary shopping experience, stressing its clinics and kids' workshops.
The ad campaign will be featured the company's weekly marketing plans throughout the year. It was developed by the Richards Group of Dallas.
