HMTX Merges International Operations Under HMTX Global Division
Oud Gastel, The Netherlands, October 18, 2022-HMTX Industries has merged its Aspecta BV and Vertex Floors go-to-market strategies into a new division: HMTX Global.
Instead of the current separate brand, sales strategies, and market operations, as of October 1, HMTX Global sales and marketing teams will promote all brands and OEM solutions equally. This migration was designed to unite HMTX’s business units and people through collaboration and a sense of family.
Oud Gastel, The Netherlands, will serve as HMTX global headquarters, from which all sales and marketing activities will continue to take place, and will be led by HMTX global president, Marcel Kies.
In essence, HMTX Global sales division will remain focused on the commercialization of its Aspecta and Allure brands as well as offering its OEM and private label solutions.
The HMTX Global registered trade name will serve as a “doing business as” (DBA) name of Aspecta B.V., filed under number 000030018595.