Hero Flooring Names Elaf Rubber Middle East Distribution Partner

Las Vegas, NV, September 20, 2024-Hero Flooring announces Elaf Rubber, a Middle East distributor for resilient flooring, as the master distributor of all Hero Rubber + Nike Grind products throughout the Middle East market.

Elaf will introduce the Hero Rubber + Nike Grind product lines, consisting of six high-performance rubber collections: Original, Razzo, 3Force, Sole Cycle, Dunk, & Ninety first at the Saudi Sports Show on September 10 to 12 in Saudi Arabia and the following week at INDEX on September 17 to 19.

Hero Flooring, founded in 2015, offers high-performance flooring materials. As an official Nike Grind partner, Hero Flooring introduced the Hero Rubber + Nike Grind product line to the contract floorcovering industry in 2020. The Hero Rubber + Nike Grind products are backed

by a fully verified and published Environmental Product Declaration, FloorScore Certification, and published Declare Label & Red List Free.