Hannover Fairs Reexamining Plans to Host Domotex USA in Atlanta in '21
Atlanta, GA, February 10, 2020-Hannover Fairs, the U.S. division of Deutsche Messe, is re-evaluating its strategy with Domotex USA.
As a global flooring expo brand, they would like to stay in the U.S. market, but the current venue and timing are clearly not attracting the type of audience required to build a sustainable flooring show.
The team is planning to regroup over the next 60 days and come back with a plan on how they intend to move forward. According to Raymond Bianchi, VP of business development with Hannover Fairs, “We clearly see the need for an innovation-oriented flooring show here in the U.S. that has an international scope. The past two years have been a learning experience for our team. The retailer, contractor and designer speaker forum that we developed is outstanding. The challenge is more around venue, timing and alliances.