Glen Raven, Maker of Sunbrella, Names Steve Pawl CMO

Sunbury, PA, August 12, 2019-Glen Raven Custom Fabrics, best known as the makers of Sunbrella fabrics, has announced the hiring of Steve Pawl, a marketing strategist with more than 20 years of experience building international consumer brands, as its first chief marketing officer.

Sunbrella launched the Dickson woven flooring brand to the U.S. market in early 2018. 

As CMO, Pawl-who has a strong track record of developing growth strategies and strengthening brands for global companies, including Husqvarna Group, Fruit of the Loom, Newell Brands and Pfizer-will direct the global brand strategy, positioning and activation for Sunbrella as well as other trade brands within Custom Fabrics. He will also support Glen Raven marketing initiatives across the company's global footprint. 

Pawl was most recently vice president of eCommerce for Husqvarna Group, where he also served as vice president of brand and product marketing for the company’s Consumer Brands Division. As marketing and product management leader for the $1 billion global division, Pawl crafted strategy for Husqvarna Group’s retail brand portfolio, including repositioning and refreshing its brands and developing innovation roadmaps.