Gerflor to Launch Linoleum Collection Following DLW Acquisition
Chicago, IL, October 30, 2018-Following the acquisition of DLW Flooring’s linoleum activities in March, Gerflor USA is set to launch a new linoleum collection for the U.S. market in 2019.
The Gerflor DLW line recently completed its six-month integration plan in Europe, including takeover of the manufacturing plant in Delmenhorst, Germany, as well as part of the company’s sales force and support functions. The forthcoming U.S. launch marks the next phase of Gerflor’s linoleum venture.
Expanding its U.S. product portfolio to include linoleum strengthens Gerflor’s position in serving a wide-range of customers across vertical markets, including healthcare, education, housing and retail.