Forbo Forms Partnership with EJ Welch Company
Hazleton, PA, January 17, 2022-Forbo announced a distribution partnership with EJ Welch Company.
Effective immediately, EJ Welch will represent a selection of Forbo's commercial vinyl flooring products throughout its distribution footprint, which currently spans over 26 states, offering close to 45 warehouse locations and 25 ProShops across the Central and Upper Midwest, Southwest, Southeast, and the Mountain States. This partnership expands Forbo's distribution network, strengthening the company's ability to respond efficiently to the needs of commercial customers.
Forbo Flooring Inc., part of the Swiss Forbo Group, will continue to directly market and distribute its core focus products, such as its flagship Marmoleum sheet and tile linoleum products, its Flotex sheet and tile textile products, its Eternal Wood and Step vinyl products and its Allura HQ Luxury Vinyl Tile products.