FCIF Refreshes Brand, Establishes Advocate Program

Dalton, GA, April 19, 2022-The Floor Covering Industry Foundation (FCIF) recently unveiled the organization's brand refresh that reaffirms its focus on providing financial assistance to those who have worked in the floorcovering industry who are battling life-altering illnesses, injuries, and disabilities.

Centered around the association's new tagline, "The Heart of Flooring," the new brand identity is the culmination of months of stakeholder input and creative iterations. As FCIF's marketing committee chair, Sam O'Krent, owner of O'Krent Floors, created a branding subcommittee under the direction of Jeanne Matson, formerly of Starnet Commercial, to lead the effort.

The Floor Covering Industry Foundation also announced the launch of its Advocate Program, a new campaign that puts tools and resources in the hands of businesses to raise awareness of its grant program and application process. The Foundation is looking for one representative from every flooring company to participate and share these resources throughout their organization.