Eureka Introduces “Easier To Use” Carpet Shampooer
Bloomington, IL, Mar. 3-- According to a recent survey, consumers aren't cleaning carpets as often as they'd like. Many agree that current shampooers are too bulky, difficult to handle and impossible to store.
In fact, 42 percent of consumers said they would shampoo their carpets more often if machines were easier to use, while 40 percent said they desire shampooers that are smaller or lighter.
A new generation of carpet shampooer/extractor is changing the way consumers think about deep cleaning their homes. Eureka's innovative Atlantis(TM) features the latest cleaning technology and a revolutionary folding looped handle design, making it the most powerful yet easy-to-use extractor on the market.
"We listened when consumers told us about their dissatisfaction with traditional carpet shampooers and the need for better machines," said Scott Bolbock, senior director, Marketing for Eureka. "We created the first hassle-free extractor that is easy to set-up, easy to use and conveniently stored in a third of the space of other extractors, without sacrificing performance."
Research shows that an easier-to-use shampooer is just what many Americans need.
-- Women would be more likely than men to shampoo their carpets if
shampooers were easy to use and smaller or lighter. *
-- Women are more likely than men to think that it's difficult to
properly shampoo carpets. **
-- The older people get, the more likely they are to say that it's
difficult to properly shampoo carpets. ***
-- Larger households report that they are more likely to shampoo their
carpets if they "had more time." ****
Atlantis is truly as easy as 1 - 2 - 3. Its exclusive no-assembly-required design allows consumers to go from box to carpet by just adding water. Its revolutionary looped "easy push" handle offers greater control and maneuverability with less physical effort. When cleaning is complete, the handle folds down to compactly store Atlantis in even the smallest of closets.
Atlantis also features innovative cleaning technology to ensure homes are getting the deepest clean possible. A beltless lateral scrubbing head, utilizing direct drive technology, gently cleans all sides of carpet fibers. Atlantis is the only shampooer/extractor available with this innovative side-
to-side scrubbing technology.
Added features include the variable speed
Atlantis' three-tank system -- a shampoo tank, clean water tank and recovery/waste water tank -- is simple to fill and empty. To remove or install the tanks, simply snap them in and out of place.
Atlantis features a removable tool caddy, eliminating the added weight while cleaning the carpet. For convenient storage, the tool caddy nests on top of the machine, or stores separately.
The Eureka Atlantis retails from $199.99 for the base model, to $229.99 for the deluxe model with Turbo Nozzle and bare floor cleaning attachments. All models are now available at department stores, mass merchandisers, home centers and specialty retailers nationwide.
Omnibus Survey Statistics
* Forty-seven percent of women agreed they would shampoo their carpets more often if shampooers were smaller or lighter, compared to 33 percent of men. Forty-eight percent of women would shampoo more often if machines were easier to use, compared to 36 percent of men.
** Forty percent of women think it is difficult to properly shampoo carpets, compared to 24 percent of men.
*** Forty-eight percent of those 65 or older say it is difficult to properly shampoo carpets, compared to 26 percent of those aged 25 to 34.
**** Forty-seven percent of households with three or more people report they are more likely to shampoo their carpets if they "had moretime," compared to 38 percent of those in one-person households.
