E.J. Welch Named Kavita McCarthy VP of Marketing
St. Louis, MO, August 12, 2020-Wholesale distributor E. J. Welch has named Kavita McCarthy vice president of marketing.
In this newly created role, McCarthy will be responsible for leading a transformative change that includes redefining the brand’s competitive product positioning and developing an integrated digital and marketing strategy.
McCarthy brings more than two decades of industry experience to the E. J. Welch brand, most prominently in a variety of marketing roles at CCA Global Partners and ProSource Wholesale. Her recent leadership positions at Re-Bath and Pella Corporation bridged new business development, product expansion, eCommerce, and digital transformation.