Diverzify Acquires DecoCrete, Forms HPF--Southwest

Atlanta, GA, November 19, 2024-Diverzify, a commercial flooring and interior services provider, has acquired Dallas-based DecoCrete and formed a new division, HPF (High Performance Floors)-Southwest, the joining of DecoCrete and Spectra Contract Flooring. 

This strategic integration enables Diverzify to deliver specialized high-performance flooring solutions across Texas, Oklahoma, Louisiana, Mississippi, and New Mexico. As part of this launch, 35 skilled DecoCrete employees will join Spectra’s Dallas-based team. This marks the 26th acquisition since 2019 -- further strengthening Diverzify’s growing network of brands, which already includes athletic floors, access flooring, tile, and stone solutions.

The new division will provide a full spectrum of resilient, durable flooring systems, such as epoxy coatings, polyurethane, polished concrete, resinous, and urethane cement floors-each tailored to withstand challenging environments and offer long-term performance. Backed by a unified, national network, HPF-Southwest is strategically positioned to serve a variety of sectors, including manufacturing, healthcare, food and beverage processing, biotechnology, retail, and educational institutions, Each project is executed to the highest standards of safety, durability, and quality, ensuring customers receive flooring solutions that meet their specific needs.

Rafe Gibson, owner and founder of DecoCrete, said, “We chose to partner with Spectra and Diverzify because we saw an opportunity to grow our team with the full support of a national network that shares our commitment to quality and specialized service. This partnership allows us to focus on what we do best-delivering exceptional high performance flooring solutions-while benefiting from Diverzify’s robust salesforce and expansive resources.”

DecoCrete is a full-service flooring contractor that specializes in resinous flooring material. It has serviced the North American construction market since 1999. Its services include, but are not limited to, resinous flooring, urethane concrete, epoxy coatings/quartz/flake, polished concrete, stamped overlay, protective coatings, resilient resinous medical flooring, MMA, polyurea, sealed concrete and concrete restoration.

Related Topics:Spectra Contract Flooring