Demand for Home Professionals Rose by 58% in June, Says Houzz
Palo Alto, CA, August 20, 2020-Houzz has announced a 58% increase in U.S. project leads for home professionals during the month of June, as compared with the same period in 2019. Professionals working on outdoor spaces have seen the greatest increase in demand, with June searches for pool and spa professionals up 3X compared with the same period a year prior, and demand for landscape contractors, deck and patio professionals each more than doubling. Kitchen and bath remodelers also experienced a 40% increase in demand during the month of June, compared with 2019.
In Portland, home professionals saw a 30% increase in project leads during June, compared to the same period last year. Other metro areas that experienced significant year over year growth in demand for home professionals include Boston, Atlanta, Chicago, Houston and Miami (80, 73, 72, 71 and 54%, respectively).
Insights on the types of projects homeowners pursued in June speaks to a need for more usable space both inside and outside of the home. Swimming pool design and installation projects more than quadrupled (up 334%), deck, patio and porch project inquiries nearly tripled (up 178%) and home extensions and additions grew by 52%, compared with the same period in 2019. Homeowners are also seeking more privacy and security with interest in fence installation and repairs up 166%.