Confidence in Homeownership Up, Says Bank of America’s 2026 Homebuyer Insights Report

Charlotte, NC, June 26, 2026—Bank of America has released its 2026 Homebuyer Insights Report.

The report finds that, for the first time since 2023, more consumers say it’s better to buy a home than to rent, and confidence in homeownership is rising across all measured attitudes.

Sentiment toward homeownership increased across all measured attitudes compared to 2025,

• 94% say homeownership provides stability
• 90% say a home is a valuable investment
• 87% say owning a home feels like a milestone
• 86% say owning a home brings emotional fulfillment
• 32% say they are more confident in their ability to buy a home this year