CCA Global Kicking Off Month-Long Virtual Convention

Manchester, NH, June 3, 2020-CCA Global Partners kicked off a month-long experience for members of Carpet One Floor & Home, ProSource, Flooring America/Flooring Canada, The Floor Trader and International Design Guild. The experience, named LIFT 2020, is an evolution of the cooperative’s traditional live convention, which was slated for later this summer. 

LIFT includes informative product sessions, education, and a two-day live event June 23 and 24, featuring Marcus Lemonis of The Profit. 

The event on June 23 and 24 will engage members with keynote speakers and updates from the corporate team. CCA leadership is excited to have secured Marcus Lemonis, a successful businessman, speaker and star of CNBC’s The Profit, as a speaker.

LIFT addresses a challenging time for retailers and specifically the small businesses that make up CCA Global Partners’ largest cooperative and franchise groups, but also the resilience of the cooperative group. The theme highlights a need to come together, lean forward and rise up to the challenges of doing business during a global pandemic. 

The kick-off call, held on June 3, 2020, is just the beginning. The call reviewed the robust agenda that would take place throughout June, including informative product sessions-“the Product Runway.” The CCA product team has partnered with key suppliers to provide product information, trends and deals similar to those usually offered at a Convention Exhibit Hall. Members will have access to these sessions and the deals for a limited time. 

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