Flooring AM/CA/Floor Trader Altering Summer Meetings

Manchester, NH, July 16, 2019-Select retail divisions of CCA Global Partners are making changes to their annual Building Buzz event this summer. For the first time, Flooring America, Flooring Canada, and The Floor Trader members had the opportunity to attend regional meetings in two cities, Denver, Colorado and Philadelphia, Pennsylvania. 

Building Buzz West was held in Denver July 12 to14 and East will be held in Philadelphia July 24 to 26, where the group will shine a spotlight on its unique brand of services geared to support independent retailers in today’s ever evolving and competitive flooring marketplace.

It will also celebrate the “Year of the Sales Professional”, highlighting new programs and techniques to close more sales, as well as rolling out the new Resista 3.0 and celebrating the arrival of AquaDura H20 products in their retail showrooms. 

Members at both conventions will be the first to see the company’s new products set to land in stores by fall 2019. Resista 3.0, a performance-based carpet with three ply fiber; and AquaDura H20, a completely waterproof, real hardwood product. 

As always, Building Buzz will include marketing sessions for members including Mosaic Marketing Suite’s latest upgrades; working more user friendly aspects into member’s websites, and how the new Drive marketing automation platform can help members understand customers and capture more leads. 

For Flooring America, Flooring Canada and The Floor Trader it’s also The Year of the Sales Professional and more than 30% of attendees at both conventions will be retail sales professionals and sales managers.