Catherine Del Vecchio Named VP, Marketing for AHF

Mountville, PA, October 8, 2024-AHF Products has named Catherine Del Vecchio vice president, marketing, reporting to Jennifer Zimmerman, chief commercial officer. In this position, Del Vecchio will be responsible for the overall creation and implementation of marketing strategies to drive dynamic new growth across AHF Products’ residential and commercial businesses.

Del Vecchio will be responsible for the company’s marketing and brand strategy, strategic planning and market research and will lead the marketing team’s communication plans and product launches for the residential and commercial markets. She will also work hand in hand with the sales and product category vice presidents to identify market needs and opportunities, refine product road maps and business plans.

Del Vecchio was most recently vice president of marketing for American Biltrite (Canada) Ltd., and has over 20 years of strategic planning, product development and marketing experience.