Carpet One Offers Annual Meeting Recap
Phoenix, AZ, January 10, 2020-Independent flooring retailers and members of the Carpet One Floor & Home cooperative recently wrapped up their three-day meeting in Phoenix, Arizona.
The event focused on understanding customer journey and introduced attendees to a new CRM supported by the cooperative that will help the stores take ownership of managing the customer journey from start to finish. The CRM, called DRIVE, includes lead management and email marketing to help nurture customer relationships at all phases of the journey.
They also received their first look at Carpet One Floor & Home’s Twenty for 2020, a selection of products that were hand-picked by the cooperative’s buyers and merchandisers to be featured throughout the year. The products, which cover all product categories were highlighted on the Exhibit Hall Floor and will be used in PR and social media campaigns in 2020.