Cali Named Robert Peayas Chief Financial Officer

San Diego, CA, May 30, 2019-Cali has hired Robert Peayas its new chief financial officer.

Peay hails from Park City, Utah where he most recently served as CFO of Skullcandy. While there, he directed the transition of the international lifestyle audio brand, from a public to a private entity, increasing EBITDA by 85% in the process.

Peay joins the Cali team at a time of channel expansion and product diversification. The company has increased focus on building out services for dealer and retail partners by developing new collections, fine-tuning supply chains, and creating custom sales programs with accompanying marketing support.   

Before working at Skullcandy, Peay served as VP of finance for Probar, a manufacturer of plant-based energy bars; CFO of Goal Zero, a provider of portable solar power systems; and CFO of Black Diamond, a designer and manufacturer of outdoor performance gear.