BuildDirect Acquires Superb Flooring & Design

Vancouver, BC, November 22, Technologies Inc. has acquired Michigan-based full-service flooring retailer Superb Flooring & Design for a total purchase price of $10 million. 

The acquisition closed on November 17.

Superb serves professional builder customers across the Midwest. In the period ended September 30, Superb generated unaudited revenue of over $18 million.

“Uniting with Superb will enable BuildDirect to meet more customers where they are, helping them to adapt to a new home improvement digital era through our innovative digital platform and supply chain network,” said Dan Park, CEO of BuildDirect. 

“BuildDirect and Superb are joining forces to offer a unique omnichannel experience to our customers,” said Lonnie Pukoff, founder of Superb Flooring & Design. “In addition to its digital platform, BuildDirect’s product selection, heavyweight shipping infrastructure, and offshore sourcing capabilities will create advantages for Superb.”

This is BuildDirect’s second acquisition in Michigan; the first was Floorsource in December 2020.

Founded in 1999, BuildDirect is a marketplace for purchasing and selling home improvement and flooring materials online.