Broadlume Acquires Creating Your Space

San Rafael, CA, January 14, 2020--Broadlume, a newly formed company with the mission to build integrated solutions that transform the way flooring is bought and sold around the world, has acquired Creating Your Space.

Additional digital solution companies in its portfolio include Adhawk, FloorForce and FlooringStores. This means that the two largest independent retail flooring website development companies are now under the same ownership.

Floor Force and Creating Your Space plan to keep their brands separate, each offering their own unique set of tools. 

The Creating Your Space team will join the Broadlume staff, including president and CEO Mike Vogel and vice president Jay Flynn.

In addition, Broadlume has tapped Dimitar Alexandrov, formerly of Lending Tree, as chief product officer.

The lume part of Broadlume's name stands for

Leverage data

Understand the consumer

Measure distribution

Elevate the retailer