B.R. Funsten & Tom Duffy Company Rebrands as Tom Duffy Company
Fairfield, CA, September 22, 2021-B.R. Funsten and Tom Duffy Company have announced a branding consolidation and unveiled a new logo and corporate identity. Moving forward under the moniker of Tom Duffy Company, the wholesale flooring distributor has combined decades of experience, technical expertise, and a portfolio of supplier partners from two entities into one. The company is identified in the updated logo as, “a B.R. Funsten Company.”
Founded in 1957 by Benjamin Reed Funsten, and later run for many years by Jim Funsten, the B.R. Funsten Company is a flooring distributor in the Western United States. Anne Funsten, grandaughter of the founder, now serves as president.
In the mid 1990’s, it acquired the Tom Duffy company further expanding its product offering to over 10,000 flooring items. Today, the Tom Duffy Company has 29 branch locations that provide access points for customer pick-up or local market deliveries throughout Arizona, California and Nevada.
The company will also concentrate on its continued growth in the hard surface and waterproof flooring categories.
Tom Duffy Company VP of marketing and digital strategy Donna Lagano explained the new logo design. “We fused the previous B.R. Funsten and Tom Duffy Company logos together to form a new identity with a more modern look that captures our story. The redesigned logo represents our authority in distribution and warehousing with the 3-D block icon. The icon layers represent our deep knowledge and respect for the craft of flooring installation and resemble the multiple layers of a flooring installation system. The color choice and tagline are a nod to our parent company’s logo and their successful history in the flooring industry.”
Related Topics:The International Surface Event (TISE)