Behr Names Grounded Its 2027 Color of the Year

Santa Ana, CA, August 27, 2026—Behr Paint Company unveiled a new color, Grounded, (T27-01) as its 2027 Color of the Year. 

An earthy olive green that captures restorative essence and quiet energy, this natural shade moves effortlessly between olive and moss, anchored by subtle brown undertones that bring the outdoors in.

“Grounded is a reminder that the most meaningful spaces are the ones that help us connect with the rhythms of everyday life,” said Kayla Kratz, head of color at Behr Paint Company. “The shade’s organic warmth creates a sense of calm and renewal, making every room feel inviting and effortlessly livable.”

As consumers seek greater comfort and stability, Grounded reflects a shift toward homes that restore and reconnect us with nature. In fact, 77% of Americans say they turn to nature when life feels chaotic^. Grounded is a nuanced blend of moss and olive tones that bring natural vitality to a space, creating an atmosphere that feels intentional, inviting, and connected.