Tarkett Names New Strategic Marketing & Digital Executive VP
Paris, FR, July 17, 2018-Tarkett has announced the appointment of Pierre Barrard as strategic marketing & digital executive vice president.
Barrard is a member of Tarkett’s executive management committee and reports directly to the CEO, Glen Morrison.
In his position, Barrard will provide leadership in marketing for the group as a whole to further anticipate customer and market emerging needs to ultimately enhance customer experience. He will be notably accelerating Tarkett’s digital transformation, working closely with teams in marketing, customer experience, sales and research and innovation.
In his last position as senior vice president global marketing and digital for Michelin Car and Light truck business, he implemented platforms of expertise and directly supervised teams in three core regions, Europe, China and the U.S. to develop new brand engagement strategies, a global portfolio of offers and major initiatives leveraging digital and data to support new business models.