Armstrong Announces New Coverage for Midwest Territory
Lancaster, PA, June 9, 2021-As was previously communicated, Armstrong Flooring will end its relationship with Ohio Valley Flooring, effective July 3, and will expand the territories of two key distributors and service the remainder of the market on a direct basis.
The following service changes will become effective July 4:
• Belknap-Haines, which currently distributes Armstrong Flooring products from Maine to Georgia, will expand to serve the remainder of Pennsylvania, West Virginia, and eastern Ohio, including Columbus and Cleveland.
• Florstar Sales, which distributes Armstrong Flooring products primarily in the upper Midwest, will expand to serve several counties in northwest Ohio.
• Armstrong Flooring will service Kentucky, the majority of Indiana and the remainder of Ohio on a direct basis, and will invest in people, marketing, and logistics capabilities to support this new go-to-market model.