Anderson Tuftex Launches Pet Perfect Platform to Specialty Retail
Dalton, GA, May 25, 2021-Anderson Tuftex (A/T), the premium hardwood, carpet and custom rugs brand of Shaw Industries, has announced the launch of its new Pet Perfect promise, a pet performance platform created specifically for independent retailers. Pet Perfect promises the consumer an ultra-durable, easy-to-clean soft surface option that features high-performance fiber and A/T’s style and design, backed by a minimum 20-year residential limited warranty.
As showrooms across the country transition out of existing Stainmaster branding in response to the recent purchase by Lowe’s, A/T encourages its customers to begin immediately leveraging the new Pet Perfect branding, which includes a variety of in-store and online assets promoting the platform promise to consumers: “Ultra durable, easy-to-clean carpet. Designed for you. Perfect for your pet.”
The “3 Ps” of A/T’s Pet Perfect promise are as follows:
● Pets, meaning that styles are intentionally crafted with durability in mind for pets and pet homes and feature elevated style and design;
● Performance, ensuring the highest standards of performance so RSAs can sell confidently and homeowners can invest with peace of mind;
● People + Planet, promising responsibly-made products designed for healthy homes and active lifestyles.
For more information on A/T’s Pet Perfect promise, including style-specific details and timelines on updating online and in-store messaging, reach out to an A/T sales representative and register now for a webinar on May 27 at 1:00 pm EST. For those who cannot attend live, a recording outlining the platform launch will be sent to all who register.