America's Floor Source Acquires JP Flooring

Columbus, OH, August 17, 2021-Columbus-based America’s Floor Source (AFS) has acquired JP Flooring, one of the longest established flooring retailers in the Cincinnati area. This acquisition includes JP’s 100,000-square-foot facility in West Chester, Ohio, which consists of a warehouse, office space, and a showroom.

America’s Floor Source operates in Columbus and Cincinnati, Ohio; Indianapolis, Indiana; and Louisville, Kentucky. The current AFS location in Cincinnati is primarily focused on serving area homebuilders and wholesale customers. Goldberg said that the JP Flooring location in West Chester will remain open and become the Cincinnati hub for all AFS operations.

Phil Schrimper, president and founder of JP Flooring, explained his decision to sell, and specifically why he eventually chose America’s Floor Source as the purchaser, “Over the years, I’ve been approached by other companies to buy JP Flooring, but either the timing wasn’t right, or it wasn’t someone I wanted to entrust my company to. When Jason [Goldberg, founder and CEO of America’s Floor Source] called, things were different. It’s the right time in my life to slow down a little bit and enjoy time with my family. And more importantly, Jason is the right person. He has the energy and America’s Floor Source has the processes and infrastructure to help JP move on to the next chapter in its development. At the end of the day, I trust Jason and the AFS team to be good stewards of what we started here over 33 years ago.”

Prior to the acquisition, America’s Floor Source employed 294 people across three states. According to Floor Focus’ Retail 100 for 2020, America’s Floor Source was number 29 at $109 million. JP Flooring was number 85 at $28 million.

In business since 1988, JP Flooring has 60 employees, all working out of the West Chester location. 

 Across its four markets, AFS serves a variety of different audiences, including homebuilders, homeowners, property management companies, wholesale customers, and commercial construction companies and developers.

In addition to the West Chester showroom and design center, Goldberg said that he also intends to roll out a small fleet of Mobile Floor Source vehicles to enable homeowners to confidently shop from the comfort of their homes.

“In other markets, especially Columbus, retail has grown into an important part of our business. And with the addition of the spectacular JP Flooring Design Center, we’ll be able to instantly do the same thing in Cincinnati,” Goldberg said. “But the Design Center is for more than just retail customers. Custom homebuilders will also be able to bring in their clients to make selections for their new homes.”

Listen to the interview with Phil here.

For more, Floor Focus’ article on JP Flooring’s redesigned showroom, from the July 2020 issue.