American Wonder Porcelain Rebrands as Wonder Porcelain
Lebanon, TN, May 6, 2022-American Wonder Porcelain is now Wonder Porcelain.
The Tennessee-based manufacturer unveiled a new logo to go along with its name change.
The change comes at a time when more and more suppliers are seeking domestic solutions. But marketing director Patricia Acosta says the company has already established itself in the domestic market and is getting more requests for its inventory and production capabilities. Up and running for five years now, the brand change also marks a shift in those capabilities as the company evolves to more technical products with enhanced aesthetics, Acosta says.
Wonder Porcelain-the independent subsidiary of Marco Polo, one of China's largest ceramic producers-goes to market with its own branded products but does a healthy amount of private label, as well. One of the three kilns at its plant in Lebanon, Tennessee is the largest in the U.S., with an output of 33 million square feet per year, says vice president of sales and marketing Alberto Colirri.
The plant has grown as it has ramped up production, adding multiple production lines, as well as a sprawling, climate-controlled warehouse. There is room to expand the facility, potentially doubling it with a replicate building with direct access to rail, but the current supply chain challenges make that unlikely for now, Acosta says.
All of Wonder Porcelain's products are manufactured at the Tennessee facility and feature digital print.