Alloc, Berry Sign New Distributors

Racine, WI, Aug. 20, 2008–Alloc Inc. and Berry Floor USA Inc. have added distributors for their laminate products.

Alloc is now represented by The R.A. Siegel Company, Kraus USA Inc.-Northwest Division and Lensing Wholesale Inc.

Berry Floor is newly distributed through Elder Distributing Company, Bailey Industries and New England Flooring Supply.

The expanded distribution network gives the brands a more national footprint and improve support for retailers on a regional level.

Alloc and Berry Floor are sister brands under Beaulieu International Group. The two brands maintain separate product offerings yet share facilities in Racine and are sold through a dual-brand, integrated sales structure.