AHF Reorganizes Commercial Sales Teams

Mountville, PA, March 14, 2025-AHF Products announced a strategic reorganization of its commercial sales teams to enhance customer offerings and expand nationwide coverage. 

By combining the strengths of three leading flooring brands-Armstrong Flooring, AHF Contract, and Crossville-this reorganization creates a unified, customer-focused sales team aimed at providing more comprehensive solutions for commercial projects.

"We’re building a powerful team with a singular focus on our customers," said Fred Reitz, senior vice president of commercial. "After a year of successfully cross-selling products across the market, we’re leveraging our strengths in superior product offerings, best-in-class commercial brands, and an extensive domestic manufacturing footprint to deliver a more seamless experience for our customers."

The integrated team will operate under a single strategy, equipping sales representatives to sell across all product lines, including porcelain tiles, vinyl composition tiles (VCT), luxury vinyl tiles (LVT), and resilient sheet products such as MedinPure and MedinTone featuring Diamond 10 technology.

With the integration of the Crossville Tile and Armstrong Flooring A&D and contractor sales teams, AHF Products is unlocking the full potential of its highly skilled commercial field organization. Each salesperson will now represent the full range of AHF Commercial products, ensuring a more cohesive and customer-centric experience.

Related Topics:AHF Products, Armstrong Flooring, Crossville