AHF Re-Introducing Hartco Brand

Mountville, PA, February 27, 2020-AHF Products is bringing back the Hartco brand as it transitions away from the Armstrong name. Hartco will be exclusive to independent flooring retailers and will feature a broad, refreshed portfolio and brand new designs and collections.

The Hartco name will be in the market this spring and merchandising is being rolled out to transition from existing Armstrong hardwood display modules and inventories.

AHF has launched refreshes to several of the existing products now under the Hartco line including the popular collections Prime Harvest and American Scrape. And because of the capabilities brought to AHF with the LM Flooring acquisition, the company will be launching new sliced face product in Q2 2020. 

In addition to new looks, the brand’s domestically produced engineered hardwood will be manufactured with the new Densitek core. It comes complete with a water-resistant story, delivers increased performance and faster installation than traditional plywood.

Related Topics:Armstrong Flooring, AHF Products