AHF Launching "Wood Wow" Campaign with Dave & Jenny Marrs

Mountville, PA, July 24, 2024-AHF Products, a hard surface flooring manufacturer for the residential and commercial markets, has announced a new partnership with HGTV’s “Fixer to Fabulous” stars and hardwood flooring aficionados, Dave and Jenny Marrs, for its new national “Wood Wow” campaign. 

This initiative aims to promote the benefits and value of hardwood flooring to help consumers understand the difference between real wood and wood-look flooring products and to give retail sales associates (RSAs) the necessary tools to help customers make informed buying decisions.

The “Wood Wow” retail program will include new sales tools to incentivize and educate the salesperson – including a few “wow” surprises from the Marrs themselves. “Learning to profitably sell hardwood, and even upsell it, requires an RSA with expertise and training. The better informed the RSA, the more likely they are to up-sell wood,” notes Jeff Sommer, Director of Integrated Marketing and Digital Engagement for AHF Products.


Related Topics:AHF Products, The International Surface Event (TISE)