Flooring Interviews

Seth Arnold Discusses Mohawk's New Five Star In Store Program for Aligned Retailers

Seth Arnold Discusses Mohawk's New Five Star In Store Program for Aligned Retailers

September 12, 2018—Seth Arnold, VP of Marketing for Mohawk's Residential business, and Kemp Harr discuss the Mohawk's new Five Star in-store merchandising program for its aligned dealers. Listen to the interview to hear how the firm plans to use merchandising to link the consumer's online shopping experience with their in-store experience. This Five Star program is part of Mohawk's Floorscapes and Color Center offering.


Related Topics:Mohawk Industries