Floor Focus
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State of Sustainability: In key metrics, flooring producers leading the sustainability charge are starting to row in the same direction – July 2026
Flooring manufacturers are advancing sustainability through lower embodied carbon, recycled and bio-based materials, emissions reductions and circularity. Here’s how leading flooring companies are measuring and reducing their…Winning the Stay-in-Place Consumer: Reaching today’s homeowner is an active pursuit – July 2026
With home sales sluggish, flooring retailers are relying more heavily on residential remodeling. Dealers share how they’re reaching stay-in-place homeowners, closing more flooring sales and adapting to…What Makes a Brand Matter: How flooring brands help retailers build trust, create differentiation and sell value in a crowded marketplace – July 2026
As flooring products become harder to differentiate, branding is taking on a bigger role. Manufacturers including Mohawk, AHF, Shaw, Dixie Group and IFC discuss how strong flooring…Focus on Leadership: Malisa Maynard’s passion for conservation, reuse and inclusion is rooted in her childhood in Montana – July 2026
Mohawk Industries chief sustainability officer Malisa Maynard discusses flooring circularity, material transparency, domestic manufacturing and sustainability leadership, as well as the experiences that shaped her career.Strategic Exchange: Inflation and housing struggles cut into flooring sales in the first half of the year – July 2026
Flooring’s residential remodel market is off nearly 4% at midyear, while commercial remains a bright spot. Kemp Harr examines market conditions, the evolution of Chicago Design Week…Best Practices: Bob Wagner’s Flooring America – July 2026
Bob Wagner’s Flooring America has grown from a 500-square-foot Pennsylvania flooring store into a diversified flooring and home renovation business built on family, community involvement and more…Designer Forum: A new home for Greek life at the University of Texas at Arlington – July 2026
The University of Texas at Arlington’s new Fraternity and Sorority Life Community Center blends durable flooring, flexible gathering spaces and residential design to create a welcoming shared…Marketing Minute: What every flooring marketer should know about AI – July 2026
AI is reshaping flooring marketing, from content creation and research to customer insights and strategy. Here’s how flooring marketers can use tools like ChatGPT, Copilot and Gemini…Social Savvy: The midyear social media reality check – July 2026
Social media algorithms keep changing. Here’s what flooring businesses need to know about the latest Facebook, LinkedIn and Instagram shifts, including video, engagement, AI, external links and…Chicago Design Week 2026: This year’s commercial design show was notable for its bigger crowds and bolder color and design – July 2026
NeoCon and Design Days drew bigger crowds to Chicago as the commercial flooring market showed renewed strength. See the latest flooring introductions and design trends, from oxblood…
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