Floor Focus Magazine

Visual, Insightful, Trusted Resource

Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.

Wood Cuts - February 2012

Wood Cuts - February 2012

The National Wood Flooring Association's Daniel Boone discusses the evolution of disterssed hardwood looks and offers his insights into where the market is going now.

Best Practices - February 2012

Best Practices - February 2012

Editor Brian Hamilton profiles CI Select Flooring, a commercial contractor and Starnet member based in St. Louis that attributes its success in a difficult market to its focus on treating clients as partners.

Beyond Las Vegas - January 2012

Beyond Las Vegas - January 2012

Editor Jessica Chevalier and publisher Kemp Harr report on the latest product introductions from firms not attending Surfaces this year, including Shaw, Mohawk, Mercier, Mullican, Karndean, IVC, Ardex, Mirage and W.F. Taylor.

Focus on Leadership - January 2012

Focus on Leadership - January 2012

Publisher Kemp Harr interviews Brian Carson, who was recently named president of Mohawk. The interview covers his top priorities and challenges in running Mohawk, along with strategies for keeping the world's largest flooring producer on top.

The Backing Business - From January 2012

The Backing Business - From January 2012

Editor Darius Helm takes a look at the state of the carpet backing industry, including the impact of raw material costs, competition from importers, backing innovations, and highlights from the major backing producers.

Book Review: Marpeting From January 2012

Book Review: Marpeting From January 2012

A new book written by Drew Eric Whitman and Stefan Hoher (director of marketing for Shaw's Tuftex) goes into great detail about both the psychology behind consumer purchasing and specific selling tools and techniques for flooring retailers.

Strategic Exchange - January 2012

Strategic Exchange - January 2012

Publisher Kemp Harr discusses consumer market research and preliminary year-end flooring numbers, as well as management changes at many of the top flooring firms and a not on the closing of Blue Ridge Carpet Mills.

Designer Forum - January 2012

Designer Forum - January 2012

Steven Rothe, an interior designer with Meyer, Scherer & Rockcastle, writes about his firm's design of the Louisville Free Public Library and how carpet tile and linoleum were used to define areas in library's large, open public space.

Best Practices - January 2012

Best Practices - January 2012

Editor Brian Hamilton profiles Highland Hardwoods, The New Hampshire based firm is primarily a hardwood lumber distributor, but in recent years the firm has found a profitable niche in high end hardwood flooring.