Wood Cuts - February 2012
The National Wood Flooring Association's Daniel Boone discusses the evolution of disterssed hardwood looks and offers his insights into where the market is going now.
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The National Wood Flooring Association's Daniel Boone discusses the evolution of disterssed hardwood looks and offers his insights into where the market is going now.
Editor Brian Hamilton profiles CI Select Flooring, a commercial contractor and Starnet member based in St. Louis that attributes its success in a difficult market to its focus on treating clients as partners.
Seminars on trends and forecasts; retailers weigh in on why they keep coming back to Surfaces; dining, drinks and shows at Mandalay Bay and on the Strip.
Editor Jessica Chevalier and publisher Kemp Harr report on the latest product introductions from firms not attending Surfaces this year, including Shaw, Mohawk, Mercier, Mullican, Karndean, IVC, Ardex, Mirage and W.F. Taylor.
Publisher Kemp Harr interviews Brian Carson, who was recently named president of Mohawk. The interview covers his top priorities and challenges in running Mohawk, along with strategies for keeping the world's largest flooring producer on top.
Editor Darius Helm takes a look at the state of the carpet backing industry, including the impact of raw material costs, competition from importers, backing innovations, and highlights from the major backing producers.
A new book written by Drew Eric Whitman and Stefan Hoher (director of marketing for Shaw's Tuftex) goes into great detail about both the psychology behind consumer purchasing and specific selling tools and techniques for flooring retailers.
Publisher Kemp Harr discusses consumer market research and preliminary year-end flooring numbers, as well as management changes at many of the top flooring firms and a not on the closing of Blue Ridge Carpet Mills.
Steven Rothe, an interior designer with Meyer, Scherer & Rockcastle, writes about his firm's design of the Louisville Free Public Library and how carpet tile and linoleum were used to define areas in library's large, open public space.
Editor Brian Hamilton profiles Highland Hardwoods, The New Hampshire based firm is primarily a hardwood lumber distributor, but in recent years the firm has found a profitable niche in high end hardwood flooring.