Floor Focus Magazine

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Retailers are winning by default: Advertising & Branding

Retailers are winning by default: Advertising & Branding

May 2015—Industry analyst Santo Torcivia of Market Insights reports on the issue of branding in flooring and how, despite efforts from firms like Mohawk, Mercier and Mirage, retailers generally fare better than manufacturers in terms of brand visibility.

A.J. Rose Carpets & Flooring: Best Practices - May 2015

A.J. Rose Carpets & Flooring: Best Practices - May 2015

Editor Jessica Chevalier profiles A.J. Rose Carpets & Flooring, a Massachusetts based retailer that is family owned and operated. The firm, which does both residential and commercial work, has embraced digital advertising and seen its business grow.