Winter Show Preview: A peek at the 2019 flooring products in two premier shows - Jan 2019
By Jessica York
This winter, there will be two national flooring shows, Surfaces and Domotex USA. Surfaces, part of The International Surfaces Event (TISE), will take place January 22 to the 25 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Domotex’s inaugural U.S. show, Domotex USA, will take place February 28 through March 2 at the Georgia World Congress Center in Atlanta, Georgia.
Surfaces, this year, will cover over 180,000 square feet, with about 700 exhibitors already signed up by late December to show their products. The Ignite education sessions begin on January 22. Informa Exhibitions has streamlined the education offerings into three paths: “Suits” has a business focus, “Hammer + Nails” is aimed at installers and “Creatives” targets the A&D community. Floor Focus/FloorDaily will sponsor the Design & Installation Hub, which will highlight what’s new and on-trend in design installation and products.
Hannover Fairs’ Domotex show is expected to host over 200 exhibitors in over 90,000 square feet of space. The show is attracting an almost 50/50 blend of international versus domestic exhibitors. The location for the show was chosen strategically due to its proximity to Dalton, where plant tours of Shaw, Engineered Floors, Dixie Group and Beauflor will be offered. Domotex USA will also offer education sessions that will focus on topics such as key issues for retailers, labor issues, digital marketing and the Millennial demographic.
Mohawk-Surfaces Booth 5803
Mohawk plans to introduce 17 new products in its EverStrand polyester carpet. Everstrand, which is produced from recycled bottles, will emphasize color blending while maintaining affordable pricing.
The company’s Airo 100 % unified PET carpet has proven to be a popular product, and as a result, Mohawk is adding four new styles. There are currently 12 styles, and the new offerings will bring a broader range of price points and thicker weights. Produced from one polymer, this product is 100% recyclable.
And, finally, Mohawk is introducing four ColorMax styles within the SmartStrand Silk Reserve product offerings. According to the firm, “ColorMax is an innovative dyeing process providing blended colorations, superior color clarity, enhanced color saturation and maximum color performance.”
Stanton-Surfaces Booth 6047, Domotex USA 604
Stanton will introduce Butler to its Cobble Hill rug collection, as well as four new earthy tones to its geometric patterned Tillary style. Both Butler and Tillary are Wilton constructions on New Zealand wool intertwined with Polysilk, a lustrous polyester.
Additionally, Stanton will expand its Contour collection with two new dimensional styles, Silhouette and Elevation. Both styles are available in a 13’ width and offered in a Wilton face to face construction of Royaltron polypropylene and Polysilk.
Antrim, a division of Stanton, will add its first indoor/outdoor carpet with Varkala, using an outdoor-friendly, UV-stabilized, solution-dyed Polysilk base, to its Seacliff collection. The Varkala hand-loomed style is available in a 15’ width and adds dimension, texture and five earthy hues to the Seacliff collection.
Antrim will also add four new styles to its Silken collection, each offered in a 15’ width: Charmed, Panache, Suave and Ravish.
Karastan-Surfaces Booth 6121
This year, Karastan has expanded its innovation and design in its three fiber categories: nylon, wool and triexta. With the introduction of new color technology, the new products will offer subtle patterns and more variety in color. SmartStrand Silk and SmartStrand Ultra carpets combine softness and performance in the new introductions. All of the products feature Karastan’s built-in stain resistance and All Pet Protection & Warranty.
New wool and wool blend offerings include both flatweave and tufted collections. The new Wilton Intros collection is made with Karastan’s Wilton looms, creating geometric patterns with a modern twist.
Karastan’s new Kashmere nylon collections offer upscale products that are plush and durable. Artistic Texture includes cool and warm neutrals with jewel tone accents. Artistic Affinity comes in 20 neutrals with jeweled accents.
Godfrey Hirst-Surfaces Booth 6125
Mohawk acquired Australian carpet manufacturer Godfrey Hirst in 2018 to accompany its Karastan line. In addition to Karastan’s SmartStrand products, Godfrey Hirst will offer six collections that represent a blend of textures, patterns and tonal looks. The full collection of SmartStrand offerings will feature combinations of SmartStrand Ultra, SmartStrand Silk and SmartStrand Reserve. Additionally, Godfrey Hirst will introduce four new tufted wool styles.
Anderson Tuftex- Surfaces 2037 , Domotex USA 1011
Anderson Tuftex, a brand of Shaw, will showcase five carpet collections: Classics, Reverie, Artistry, Wonderment and Unleashed. The Unleashed collection in particular offers Stainmaster PetProtect fibers to reduce pet odors, which also makes the carpet fade-resistant and color-safe.
Phenix Flooring-Surfaces Booth 1437
Phenix will launch a variety of new carpet products and one new collection, including eight new Stainmaster PetProtect carpets and ten SureSoft polyester products. The Modern Contours collection features tonal space dye technology.
Engineered Floors-Surfaces Booth 1709, Domotex Booth 711
Engineered Floors will introduce three 9’ pedestal displays for its Dream Weaver, Dwellings and Pentz brands. Additionally, Engineered Floors will exhibit its PureBac Destination colorwall display, which showcases DreamWeaver’s PureColor fiber system. Engineered Floors will also introduce its hard surfaces display, with 40 slots for 24”x24” swatch cards.
In addition to Engineered Floors’ merchandising systems, a virtual reality tour of the SAM plant, the company’s 2.5 million square feet manufacturing plant, will be available for visitors to experience at both of Engineered Floors’ Domotex USA and Surfaces booths. Also, Engineered Floors new visualizer tool will be available for visitors to view carpet lines from DreamWeaver and Pentz.
Pentz, the firm’s mainstreet division, will introduce Bespoke, a vertically patterned carpet made with Apex SDP yarn at Surfaces.
Forbo Flooring Systems-Surfaces Booth 349
Forbo will launch five new residential patterns to Flotex Modular, a 10”x40” flocked nylon plank collection. The patterns, which can be mixed and matched, include Wood, Bayside, Concrete, Chevron and Tartan Plaid. Flotex Modular is 100% waterproof and stain- and soil-resistant.
Southwind Carpet and Hard Surfaces-Surfaces Booth 1121, Domotex USA Booth 841
Southwind, a division of Cherokee Carpet Industries, will exhibit Classic Traditions, a geometric and woven-look level cut loop carpet. Offered in several solid and tonal colorations, Classic Tradition features areas of cut and loop intermixed in six patterns with Southwind’s So Soft pet warranty.
Dixie Group-Surfaces Booth 6467, Domotex USA 721
Dixie Group will debut 50 new carpet styles across its Dixie Home, Masland and Fabrica brands.
Dixie Home will showcase its Envision 66 line, which includes eight products made from nylon 6,6 fiber for the retail and builder markets. In addition, Dixie Home will expand its Stainmaster PetProtect products with Katie’s Comfort and Monteverde. Both are mid-level price points.
Masland will exhibit the Energy collection, which features products ranging from commercial broadloom to carpet tile to rigid core LVF. The brand will also feature residential broadloom products-Marquis, Bungalow and Victoria Island. Masland will expand its wool offerings to include eight handmade looks.
Fabrica will introduce Sierra Leone, a broadloom carpet inspired by African designs, as well as Couture, a wool design.
Radici USA-Surfaces Booth 5955
Radici USA will introduce Fascinosa, a new 100% wool rug collection. Fascinosa is handmade in India and comes in six sizes ranging from 2’x3’ up to 10’x14’. Colors range from dark to light neutrals.
Milliken & Company-Domotex USA Booth 1049
Milliken will introduce Textures, a new line of broadloom carpet featuring 30 diverse patterns with unique colors. Imagine Figurative, Milliken’s premier line of residential carpet and rugs, will also be exhibited. A new Inspired Border program featured in Milliken’s Imagine Figurative line can add up to an 18’ customizable product border and draw color from one of the 105 Inspired Designer color options. Made with PVC-free construction, AlphaSan antimicrobial defense and Stainmaster Active family protection, Imagine Figurative comes in a 13’6” broadloom and five sizes of area rugs. Milliken will also exhibit Mainstreet, which features styles and patterns ranging from geometric to organic.
Anderson Tuftex- Surfaces 2037, Domotex USA 1011
Anderson Tuftex, a brand of Shaw, will expand its pet-friendly products with two hardwood additions, Kensington and Buckingham. Both hardwood additions are distressed 8” engineered planks, 5/8” thick offered in five colors: Holland Park, Queen’s Gate, Pembridge, St. Charles and Earl’s Court.
Mohawk-Surfaces Booth 5803
A new Pergo line of LVT will be showcased in the Mohawk space during Surfaces. Pergo, which has traditionally been offered in Lowe’s and Home Depot as a laminate brand, will expand into specialty retail as of spring 2019 where it will only be available to Mohawk Edge retailers. The new Pergo Extreme rigid LVT offers up even more protection and deeper wood and stone visuals. The collections come with a “Worry-Free for Life” No-Dent Warranty that accompanies the Lifetime Residential Warranty. New introductions will total 60 SKUs in four styles. Seven plank sizes will be offered.
As part of its launch, new displays have been created that hold all 60 SKUs.
RevWood and RevWood Plus laminates were introduced in early 2018, and the top-selling RevWood Plus products will get color palette makeovers, painted bevels, Mohawk’s HydroSeal moisture protection and All Pet Protection. Additionally, three new RevWood Plus collections will debut, bringing the total SKUs to 27. Southbury is a modern visual with high texture in mushroom tones. It comes in 71/2” x 54” and 1/2” thick. Western Ridge is a weathered, reclaimed pine look with high color variation and a matte gloss and comes in white, grey and brown, ranging from light to medium.
RevWood Select is adding three new SKUs to its existing six. The lighter grey products fall slightly underneath Plus when it comes to price point. The new introductions will offer lighter grey tones and come with a ten-year moisture warranty.
The new TecWood collection will feature an engineered wood construction that is designed to provide dimensional stability and a higher impact and dent resistance than traditional engineered floors. The face veneer is thick enough to be refinished up to three times. It comes in a true ¾” thickness and meets the same standards as solid wood. No acclimation is needed, and the product can be installed below-grade. The five new introductions will offer various oak looks combined with wider and longer plank sizes.
Mohawk is introducing 55 new waterproof styles in its VersaTech sheet vinyl collections. These products feature wood and stone looks in a good, better, best hierarchy named VersaTech, VersaTech Plus and VersaTech Ultra. Each design is made more realistic through an embossed in register (EIR) wood finish look and painted tile look that gives the products a cleaner visual.
SolidTech, a rigid LVT product that is positioned as 100% waterproof, was launched in December 2016. In response to consumers’ demand for more LVT design options with even greater durability, SolidTech Marquee will debut over 20 new wood and tile looks and will include StainShield, DualGuard and All Pet Plus Protection. This domestically produced series features painted bevels, a 6mm thickness and an attached pad-in both plank and tile formats. Additionally, SolidTech will add two collections and expand current offerings by adding 42 SKUs.
Dixie Group-Surfaces 6467, Domotex USA 721
Dixie Group will debut eight new wood products and 60 WPC and SPC products across its Dixie Home, Masland and Fabrica brands.
Dixie Home will expand its rigid core category with TruCor, a SPC offered in widths ranging from 51/2” to 9” and lengths ranging from 48” to 72”. Ten SKUs are available in the 16”x32” tile format of TruCor, while 27 SKUs are available in plank format.
Masland will introduce 11 new SKUs in a 20 mil wearlayer and 7.5mm thickness to its Stainmaster PetProtect WPC. The Masland Energy mainstreet commercial program will also expand by 12 SKUs to include six 18”x36” tiles and six 71/4” x 60” planks, both of which are 5.5mm thick with an IXPE (cross-linked polyethylene) pad for glue-down installation.
Fabrica will add eight new SKUs, offered in wide sawn planks ranging from 7” to 91/2” and various species including, French oak, white and red oak, maple and birch, to bring its total line to 48 floor products and 30 coordinating products for wall décor.
Armstrong-Surfaces Booth 2009
Armstrong, which enters 2019 as a resilient only brand, will showcase its Alterna engineered tile flooring, which is available in weathered metal, concrete, abstract, slate, marble, travertine and wood-look styles. Additionally, the Alterna plank collection is available in 6”x36” and offered with Armstrong’s Diamond 10 finish technology, making it stain and scratch resistant.
Crossville-Surfaces Booth 5403
Crossville will unveil its Astral Plane porcelain tile collection, featuring multidimensional graphics inspired by terra firma. Astral plane comes in four different colors, ranging from cream to charcoal, three tile sizes and two mosaic options. The collection is also Green Squared certified, making it suitable for interior, exterior vertical, commercial and residential applications. The complement of trim pieces includes bullnose and cove base.
Novalis-Surfaces Booth 1949
Novalis will launch Maybree, the newest LVT collection in its NovaFloor residential line featuring NovaShield, an anti-scratch protection system for vinyl flooring. Maybree includes Novalis HDA waterproof core technology in a 6mm plank and an attached foam underlayment protected by a 20 mil wearlayer. A lifetime warranty for Maybree is available for residential use, and a ten-year warranty is available for light commercial use. Maybree has four styles that are 5”x60” and four styles that are 8”x60.”
Happy Feet International-Surfaces Booth 617, Domotex Booth 1213
Happy Feet will showcase its new Built-Rite luxury vinyl plank with StoneTec rigid core technology. With an HD painted bevel and 30 mil wearlayer, Built-Rite is 100% waterproof and available in one size, 9” x 63”. Built-Rite is FloorScore certified and antimicrobial.
Emser Tile-Surfaces Booth 5647
Emser Tile will launch four new tile products. Myth features geometric and retro patterns, ranging from white to pewter tones. Hollywood offers beige, oak, blue and taupe wood-look colorations in offset patterns and large format plank sizes. Rhapsody features distressed finishes in white and black 13” x 13” floral patterned tiles. And Divine meshes arabesque lines with gloss finishes in a mosaic series with different colored borders meant to contrast the oppositely colored tiles.
Tarkett-Surfaces Booth 2429
Tarkett will showcase its Trutex luxury sheet flooring and luxury vinyl tiles. Trutex, the newest addition to Tarkett’s Breathe-Easy line, is an Asthma & Allegery Friendly certified low VOC material and features 20 stone and wood designs.
ProGen LVT offers 22 high-definition wood designs, including West Oak and Durham Pine, in 7”x60” planks with waterproof rigid construction and its fast-locking click system for DIY installation.
Beauflor-Surfaces Booth 1757, Domotex Booth 1431
Beauflor, part of the Beaulieu International Group, will re-launch its Blacktex collection as Blacktex HD, as well as introduce a new luxury vinyl and two laminate collections. Blacktex HD will offer 30 SKUs and six new designs in shades of grey and brown. Beauflor’s new luxury vinyl collection, Smartex Pro, will be available in 12’ rolls and 12 new designs with white textile backing. Eternity & Treadline Pro, Beauflor’s two new 14mm laminate collections, feature eight SKUs, a hydro-plus water resistant warranty and in-register embossing.
IVC-Surfaces Booth 5921
Mohawk’s IVC will feature the new LVF (luxury vinyl flooring) collection within Waterproof Solutions called Stellaire. It will feature five new colors with metallics in the Arterra collection, which was introduced in 2018 within the Seamless Solutions line.
Earthwerks-Surfaces Booth 1557
Earthwerks will showcase its Chassis and Stadium Plus collections. Chassis is a three-tier assortment offered in 6 mil, 12 mil and 20 mil wearlayer options. Featured with Earthwerks Tuff Shield enhanced wear protection, Chassis comes in two 18”x18” tile and four 7”x48” plank options. Chassis is also offered with a premium wear limited warranty.
The Stadium collection, a 12 SKU hardwood-look rigid LVT (SPC) assortment, is intended to complement Earthwerks’ Core LVT collection. Stadium is a 6mm thick waterproof plank with EIR and an IXPE backing. Stadium comes in two plank formats, both with 20mil wearlayers.
Southwind Carpet and Hard Surfaces-Surfaces Booth 1121, Domotex USA Booth 841
Southwind, a division of Cherokee Carpet Industries, will exhibit Authentic Mix, a waterproof luxury vinyl offered in mixed widths and random lengths. In addition to a lifetime warranty, Authentic Mix features a high-density core, a sound deadening pad and a commercial grade wearlayer. Southwind will also showcase Classic Strip, a 31/4” width luxury vinyl plank with a 70-board pattern repeat and waterproof warranty. Classic Strip offers the look of random length hardwood floors.
Daltile-Surfaces Booths 5613, 5821
Mohawk’s Daltile will debut three tile collections, Museo, Color Wheel and Confectionary. Made with Reveal Imaging Technology, Museo features the natural look of concrete and terrazzo mixed with timber. The Color Wheel collection features eight semi-gloss accents and eight semi-gloss and matte neutral tones, with colors ranging from neutral to earthy. And the Confectionary collection features a monochromatic look with customizable shapes ranging from arrows to diamonds in a matte finish, offered in six retro colors and three neutral colors.
American Biltrite-Surfaces Booth 3919
American Biltrite will introduce four new patterns to its UltraCeramic tile product line, along with a new grout color. Offered in three different colorways, 18”x18” Marble Jewel features fine veining and subtle patterns. Natural Travertine, in a 12” x 24,” offers faded and weathered patterns and comes in six colors. Precious Stone, also 12” x 24,” is offered in four different colorways from subdued to rich tones. And Eclectic Stone, another 12” x 24,” integrates both granite and marble visuals in four different colorways.
American Olean-Surfaces Booth 5603
American Olean, a brand of Mohawk’s Dal-Tile corporation, will exhibit Presario, a natural marble stone tile collection in mosaic designs ranging from hexagon to natural pebble to Moroccan-inspired lantern shapes. Featuring three cosmopolitan colors and several color blends, Presario is offered in 12”x24” and 3”x9” formats.
Additionally, American Olean will showcase Waterwood, an oak-look tile inspired by the bricola wood pillars of Venice. Waterwood is available in 8”x40” porcelain planks, a ½” hexagon mosaic and four wood-look colors with an authentic water-worn appearance.
Marazzi-Surfaces Booth 5603
Marazzi, another Dal-Tile brand, will expand its American Estates wood-look tile with three new colors: white, brown and gray. Marazzi will also exhibit its D Segni, a vintage terrazzo look with encaustic patterns. Offered in four colors and four patterns, D Segni comes in a retro 8”x8” size.
Karndean-Surfaces Booth 4507
Karndean will introduce eight new colors to its Art Select collection, offered in a beveled edge and 30 mil wearlayer. Art Select features a lifetime residential warranty and comes in reclaimed hickories, American chestnuts and French oaks designs.
Karndean will also add 14 colors from its Van Gogh glue-down LVT collection to its interlocking rigid core offering. Van Gogh LVT features a multi-directional, glue-down format, which can be personalized with design strips and borders. Waterproof K-Core technology allows the Van Gogh collection to be applicable for floating installations.
Korlok Select, Karndean’s interlocking rigid core collection with K-Core technology and its HoldFast 5G drop and lock system, will be expanded by 12 new colorways, available in 56”x9” format, ranging from white-washed neutrals to dark rustics. Three of Korlok Select’s new colorways will also be available in 24”x6”.
LooseLay Longboard, the final Karndean product to receive additions, will feature six new wood visuals offered in 59”x10” multi-directional planks recovered at a Pennsylvania tobacco barn. At 4.5mm thick, LooseLay Longboard can be easily transferred to carpet tile.
All showcased products will feature a 20 mil wearlayer and a lifetime residential warranty.
Quick-Step-Surfaces Booth 5921/6341
Quick-Step, Mohawk’s distributor brand for wood and laminate products, will showcase laminate collections: NatureTek Select Provision and Reclaimé. Provision is offered in a single plank visual sized 71/2”x54” in 13 colors. The EIR texture and milled bevel products will feature HydroSeal, a water-repellent coating.
NatureTek Select Reclaimé is a 12mm collection that is offered in five colors with EIR texture and a milled bevel. Also, a single plank visual, Reclaimé comes in 71/2”x47” and is 5/16” thick, and it will include HydroSeal protection as well.
Hearthwood Floors-Surfaces Booth 5603
Hearthwood will introduce Raintree, a waterproof SPC flooring, similar to WPC but more dimensionally stable. With a Ninja Pet Guard finish, Raintree is indentation resistant and features 14 colors. Raintree is offered in three collections: Laguna Vibes, a white oak in neutral colors; Aspen Estate, made of five sliced white oaks with a multi-step satin; and Nashville Nights Hickory, which comes in four colors. All products are wirebrushed, finished with a matte gloss and are milled with Hearthwood’s Ninja Lock clip.
Milliken & Company-Domotex USA Booth 1049
Milliken will exhibit its collection of luxury vinyl tile flooring, featuring designs ranging from wood look to abstract, both in glue-down and loose lay construction. The firm will also showcase Milliken’s Color Reference system, which can be used to coordinate LVT options with modular and broadloom carpets.
Lifecore Flooring-Surfaces Booth 813
Aligned with the NWFA’s initiative to distinguish real wood from wood-looking floor, Lifecore Flooring, a division of Samling Global USA, will launch its H2ome waterproof hardwood brand. H2ome features a waterproof rigid core, veneer wearlayer, low VOC and wide planks offered in Pacific walnut, U.S. walnut, hard maple, oak and betula birch woods.
Mercier-Surfaces Booth 5430A
Mercier will exhibit its new hardwood series, Naked Wood, which includes a finishing process that creates completely colorless and raw looking boards. All of the 81/8” wide boards Mercier launched in 2018, including hard maple, red oak and white oak species, will be lengthened from 60” to 87”.
Urbanfloor-Surfaces Booth 2647
Urbanfloor will debut its new 85/8”-wide European engineered oak line, L’artiste. Each plank in the collection features a 6mm wearlayer, UV oil matte finish and brush details. L’artiste comes in a variation of natural tones and grains enhanced by reactive stains in the hardwood’s finish.
DuChateâu-Surfaces Booth 2815
DuChateâu will exhibit five new hardwood floors that are intended for residential and commercial use and made with DuChateâu’s signature hard-wax oil finish. Bravone, a mixture of brown and grey, will be the newest color addition to the Chateau collection, while Sava and Lys, gold and grey, respectively, will be added to the Riverstone collection. Umber-a cool grey-and Säand-a deep brown with gold accents-will be added to the Strata collection.
THE SUPPLY SIDE
HPS Schönox North America-Surfaces Booth 4719
HPS Schönox will showcase several new products, including Renotex, a multi-dimensional glass fiber fabric suitable for wooden substrate and with no specific preparation required in new constructions. Additionally, EPA Rapid is Schönox’s new moisture mitigation system with a two- to three-hour drying time and no volatile organic compounds, which is made to dry concrete subfloors with relative humidities of 100% in one coat.
The firm will also highlight AP Rapid and AP Rapid Plus, two new drying and curing technologies with Schönox’s hybrid active-dry technology made for cement-based and synthetic gypsum-based materials. Schönox’s final cement related product is its new XM self-leveler, which can be installed in layers up to 1/2”.
Groz-Beckert USA-Domotex Booth 549
Groz-Beckert will offer a free online tufting catalog with an interactive system made to identify gauge parts for tufting. The catalogue will include other product details, such as available tufting ranges, product demonstrations, service information, animated manufacturing methods and graphical materials.
DriTac Flooring-Surfaces Booth 4519, Domotex Booth 1157
DriTac Flooring will introduce several new flooring installation solutions, including system technologies, adhesives and underlayment. Total Sound Reduction System (SRS) is a new DriTac system that is offered with enhanced lifetime warranty when utilized with approved DriTac flooring adhesives and underlayment in conjunction with one another. DriTac’s new rubber underlayment, available in 2mm, 5mm and 10mm thicknesses, is compatible with SRS, offers acoustic barrier capabilities and is made from 100% post-consumer waste.
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