Surfaces Preview: A peek at what Surfaces 2018 has to offer - Jan 2018
By Beth Miller
Surfaces, taking place January 30 to February 1, is the biggest residential flooring show in the western hemisphere and part of The International Surface Event (TISE) at the Mandalay Bay Convention Center in Las Vegas.
For the last several years, the show has been growing, and 2018 is no exception. The exhibition space is 450,000 square feet, and attendee numbers are expected to be high due to the partnership with the Las Vegas Market (LVM), whose show is expected to draw approximately 40,000 people. The last time Surfaces partnered with LVM was in 2015. Both groups of attendees will be allowed to travel between LVM and all that TISE has to offer, including StonExpo/Marmomac and the Tile Expo.
While the exhibit dates this year run from Tuesday to Thursday, the Ignite education sessions begin on Monday, January 29 and offer opportunities for continuing education credits, certifications, bonus education sessions and interactive workshops. Floor Focus/FloorDaily and Houzz will be sponsoring Designer Day, which includes the Designer Luncheon where Bea Pila, a Miami-based interior designer, will be speaking on design enlightenment.
Anderson Tuftex-Booth 637
Shaw Industries returns to Surfaces, following a 14-year hiatus, with its new upscale Anderson Tuftex brand that produces carpet and hardwood in the mid- to premium levels. The Anderson Tuftex carpet products are primarily manufactured on the West Coast and come in a wide variety of constructions and textures from a smooth, velvet-cut pile to a shag. Tanzania offers up a time worn theme, while the Tavares products offer a concrete look. Each Anderson Tuftex carpet product is constructed of 100% Stainmaster PetProtect, which is made using nylon 6,6.
On the soft surface side, Mohawk will unveil four new products in its Airo line. Airo carpet is made entirely of PET, from face fiber to binder to backings, offering consumers a completely recyclable alternative to traditional carpet. The new products focus on tonal effects and color pop, and they come in two weights each, both on the heavier side. Airo’s PET face fiber doesn’t absorb moisture, helping to prevent the growth of allergens such as molds, mildew and dust mites.
Couristan will introduce four new carpet designs. Daze of Color and Marquise Diamond, made of 100% wool, are hand-loomed loop pile, and come in 15’ widths. Daze of Color is available in seven colors. Marquise Diamond comes in five colors. Enchanted and Dazzel are made of 100% wool and are available in 15’ widths. Dazzel is a hand-tufted loop pile and is available in four colors. Enchanted is a hand-tufted cut-and-loop and comes in five colors.
Mosaic, part of Couristan’s Creations brand, is 100% wool in a hand-tufted loop pile with a 15’ width.
Dream Weaver-Booth 1709
Dream Weaver, a brand of Engineered Floors, will introduce ColorBurst Variable Color technology on its PureColor fiber. PureColor solution-dyed nylon and polyester fiber, used in the Dream Weaver products, is guaranteed not to stain, fade or wear.
PureBac is the first premium backing system on the PureColor Fiber system. It offers more flexibility and dimensional stability and also includes an anti-delamination ten-year warranty. PureBac contains no latex and, as a result, is lighter, more flexible and softer than traditional backing systems.
Stanton will highlight a number of products starting with the Movement Collection, which features woven cut pile and face-to-face Wilton patterns using Royaltron and polysilk. The Movement Collection is made up of jewel tones paired with neutrals and silver. Kinetic features a geometric maze pattern combined with layers of diamond trellis. Pop Art is an abstract layered design with alternating recessed areas and shattered, cut piles. Cubism is a linear and cross hatch latticework design in a cut pile.
Rosecore, a Stanton brand, is adding Nexus Tweed, a 100% nylon 6,6 in a herringbone design and neutral palette. And Nexus Squared is 100% hand-loomed nylon 6,6 with an oversized and weighty cut and loop design. The large cut pile windowpane square design is emphasized with the wide cut pile defining the square, and a low, distinctive tight loop pile in the background. Basic solid colors ground the look along with the new Macaw blue.
Stanton’s Antrim brand will now include Archipelago, a 100% wool in a hand-loomed linear design. In basic mid-tone-on-tone colors, Stanton added coastal shades of pink, slate and citron to create a modern and contemporary look.
Gulistan Floors-Booth 517
Gulistan Floors is showcasing its new products for the first time at Surfaces under its new ownership. The brand was purchased by Lonesome Oak Trading Company in 2016. The new Gulistan lineup is made up of ten Stainmaster products: two Active Family and eight PetProtect products that use solution-dyed yarns. The program includes patterns, loops and cut piles.
To accompany the Stainmaster products is Gulistan Estates, a collection of ten solution-dyed polyester offerings. The Gulistan Estates collection is protected with Scotchgard.
Kaleen will be showcasing five new carpet collections. The Anegada collection, in natural hues, is a Jacquard-loomed flatweave wool and polyester carpet that boasts a descending diamond pattern. It is made in India.
Beacon Hill is made up of big “sweatery” loops of heavy space dyed wool, hand-tufted in India. And the Boca collection, with its bright jewel tones, is a flatweave collection hand-loomed in India from PET polyester.
Oil Nut Bay features a concentric diamond pattern in a flatweave construction hand loomed in India from 100% wool. Another hand-loomed flatweave, Peter Island 2 adds a new twist on the popular herringbone pattern with box stripes in contrasting colors. The result is a tailored textile look. The carpet is made of 100% wool and comes in natural colorways.
The Dixie Group-Booth 6555
The Dixie Group’s Fabrica will debut King’s Canyon and St. Moritz. King’s Canyon offers a large-scale, flowing pattern softened by luster differences, mimicking the feel associated with wool/silk fiber combinations, and it comes in 36 colorways. St. Moritz wields a hand-knitted look with its multilevel yarn loop construction that boasts a subtle blend of varied coloration. This new textural approach is represented in 24 neutral shades.
Dixie’s Masland offers Cheval using its Colorpoint technology and 100% Stainmaster fiber to create a herringbone pattern. Cheval is available in 32 colorways, including deeper shades. Another new Masland product is Signature, using Stainmaster PetProtect to offer a high performance, easy-care offering. Three different colors are tufted through a single needle and use tip shearing to create the 16 colorways offered.
Dixie Home offers its new Larson, a multilevel loop product featuring two colors of Stainmaster PetProtect. The 100% loop construction is available in 12 two-color combinations. Another Dixie Home introduction is Enchant, a Colorpoint product made with 100% Stainmaster nylon. Enchant is a transitional pattern that utilizes a cut/loop construction. It is available in 24 colorways.
Phenix Flooring-Booth 1737
Phenix Flooring is introducing a variety of new products and collections, including its first-ever mainstreet commercial product offering, Phenix on Main. This new offering will include broadloom, carpet tile and luxury vinyl plank and tile options that fit the need of any commercial setting.
Phenix will also introduce a range of new residential carpet products, which will expand its Cleaner Home, Stainmaster PetProtect and solution-dyed polyester programs. It will also be expanding its current hard surface offering by launching three new programs.
Kane Carpet-Booth 6069
Kane Carpet will unveil its new carpet style, Bangalore-inspired by its Himalaya collection.
Southwind Carpet & Hard Surface-Booth 5955
Southwind will introduce its Classic Traditions carpet collection in six patterns using its trademarked SoSoft fiber. Each pattern is designed in an array of four to six colors, using advanced ColorPoint technology.
Classic Traditions also hosts a collection of level cut loop patterns, using the SoSoft fibers to make geometric and woven looks. Available in a palette of nine to 12 solid or tonal colorations, the Classic Traditions LCL collection is designed to coordinate with the Authentic Collection-Southwind’s Composite Core line.
Armstrong’s Alterna, its LVT with high limestone content, is now available with Diamond 10 high-performance finish technology. Diamond 10 technology makes Alterna plank floors scratch, scuff and stain resistant. The Alterna plank collection offers a wide array of wood visuals in a new 6´´x36´´ groutable plank.
Also new to the Armstrong products is Paragon Solid Hardwood, also with Diamond 10 technology. Paragon is made from 100% solid Appalachian hardwood and is available in 20 colors in both high-gloss and low-gloss finishes and three textures, including smooth, scraped and brushed.
Anderson Tuftex-Booth 637
Shaw Industries’ Anderson Tuftex, which makes the bulk of its engineered hardwood in South Carolina, will debut three collections of solid hardwood manufactured in the firm’s North Carolina facility. Factory, which is a hand-stained product, made of reclaimed wood from the factory floor; Old World, made of unstained oxidized wood; and Artisan, a sawn-face product.
Anderson Tuftex reached out to its dealers for feedback on its new Feature Display that allows it to show a wide range of hard surface products in a user-friendly format. Another new display option has been deemed the “Chariot of Wood,” as it is a rolling slider display that allows sales personnel to roll the samples around and remove them easily to lay on the floor next to other products. This display enables sales staff to pull products from the side of the cart rather than straining to pull a sample over the top of another sample.
Mohawk will showcase SolidTech, its rigid LVT program. According to the firm, its Uniclic MultiFit locking system creates an impenetrable lock between planks, forming a waterproof barrier, and it’s also 50% denser than average composite core flooring, so the planks will not telegraph visual imperfections of the underlying surface and will resist indentation. SolidTech features low-frequency pattern repetition that creates a natural hard surface flooring visual.
Emser Tile-Booth 5647
Emser will unveil its glazed porcelain tile collection, Design. From retro and mod-inspired motifs to distressed layering, four distinct patterns are available in 9”x9” tile sizes.
Crossville, based out of Tennessee, is unveiling its Bohemia porcelain tile collection, available in two large format sizes, 12”x24” and 24”x24”. The complement of trim pieces includes bullnose and covebase. Also available are two mosaic options-a 3”x3” and a basketweave, each mesh-mounted on 12”x12” sheets for easy application-in addition to the large format tiles.
Bohemia’s eight colors, in a fabric-like, unpolished finish, include bold hues, light-to-dark neutrals, and blue and green offerings, all inspired by-and named for-the boho-chic movement: Free Spirit, Drifter, Artist, Vagabond, Tinker, Wanderer, Rebel and Beatnik.
Daltile will introduce a new handmade, encaustic porcelain tile, Quartetto. It is available in an 8”x8” in eight decorative patterns with palettes ranging from warm to cool. Quartetto can be used to create a uniform pattern design or group multiple patterns to create unique combinations.
Emerson Wood features a subtle wirebrushed effect over the graining to achieve a cerused visual. All three plank sizes can be combined along with the 3D cube mosaic. The floor tile and 3D cube mosaic feature Daltile’s Stepwise slip-resistant technology.
Del Conca USA-Booth 5007
Calico is Del Conca’s latest introduction of large format wood-look planks, showcasing its newest size of 8”x48”. Calico is modeled after a French Oak with saw marks. It is available in four colors in sizes 8”x48” and 12”x12”.
Forum Due2 is a 2cm porcelain paver. Forum is produced with a non-linear scalloped edge, meaning no corner is the same. It is available in three colors and one size, 16”x32”.
Valentina is a collection of 8”x20” tiles inspired by comic writer Guido Crepax. Valentina was an edgy comic book character in the late 1960s, who portrayed a fashionable photojournalist known for her barrier-breaking role.
American Biltrite-Booth 4537
American Biltrite will introduce a complete rubber stair tread system made up of both standard stair treads and stair treads with riser combinations. In two designs, round and hammered, both are available in AB Pure with colorfast technology and Marathon compounds. The entire program is Declare Red List Free.
Samling Global USA-Booth 917
Lifecore, a Samling Global brand, will debut its new Air Hardwood Collection, which is nine products in five species. Air has ZeroAdd technology that ensures no chemicals or formaldehyde are added.
Air’s Anew reclaimed-inspired engineered oak flooring is wirebrushed for character. The wide-plank product comes in a muted color palette of taupe, brown and greys. Amara Oak, like Anew, is a wide-plank oak product that is wirebrushed, double-stained and available in three medium browns. Arden, Anew’s engineered hickory offering, is a saw-marked, double-stained, extra-wide plank product in four shades of brown.
Harris Wood-Booth 2829
Harris Wood has added new wide plank LVT styles to its collection. It will also showcase Harris Wynwood Commercial Series, an upscale wood flooring line that comes in a matte finish coupled with ultra-modern colorations.
EarthWerks will be expanding its Core Collection of multilayer click products. With this new categorization, it will put all of its WPC and SPC items in the same segment. And EarthWerks’ new Noble Classic Plus SPC Collection is available in a 12 SKU assortment of high-density click products with in-register embossing in an array of oak patterns. The assortment has both 8”x48” planks as well as 9.5”x60”. Noble Classic Plus includes cushion backing and a Premium Lifetime Residential Wear limited warranty.
The Core Collection will also house its expanding 36 SKU assortment of WPC, ranging from 12”x24” tiles and 7”x48” planks to a new 72” product with in-register embossing, painted bevels and cushion backing, called Parkhill Plus XXL.
Mullican will showcase five new engineered wood collections. The Dumont Collection, combining traditional styling with a designer palette, is a 1/2” thick plank with a sawn face and lengths up to 84” in a 5” width.
The Astoria Collection showcases the natural character of the white oak species in 1/2” thick planks with a wirebrushed sawn face, in the same format as Dumont.
The Hadley Collection is a 3/8” thick traditional hickory hardwood floor, featuring an artisan-sculpted surface. It comes in 7” wide planks with random lengths up to 72”.
The Fall Creek Collection, also 3/8” thick, is a birch product with an enhanced hand-sculpted surface texture. This collection is offered in random widths of 3”, 5”, and 7” with lengths up to 60”.
The Wexford Collection is a 1/2” thick EuroSawn white oak that features 6” and 7” wide wirebrushed planks with random lengths up to 72”.
Forbo Flooring Systems will showcase its new collection of Flotex Modular Tile. Flotex’ flocked nylon 6,6 fibers provide a durable, washable, waterproof, stain-resistant carpet in a 10”x40” modular tile. It is available in a range of organic and contemporary designs.
IVC US-Booth 6121
IVC US, a division of Mohawk Industries, will debut its Urbane collection of rigid LVT. This collection has a multi-layer construction that is reinforced with woven fiberglass. IVC utilized its embossed in-register technology, added a 22 mil wearlayer to provide stain and scratch resistance, and made it 100% waterproof.
Karndean is showcasing its latest product designs in its Korlok rigid core collection comprised of 12 wood looks inspired by woods found in France, England, Canada, the United States and the Baltic region of Europe. Korlok features a 5G Välinge locking system and Karndean’s waterproof K-Core technology for installation over most existing hard surfaces and imperfect subfloors.
Mannington Mills-Booth 1309
Mannington will showcase Tapestry, the newest addition to its Revive collection of sheet vinyl. Tapestry’s pattern features structural ornamental elements and whimsical floral accents.
Mannington’s newest hardwood introduction, the Latitude Collection, is made in the U.S. and is inspired by locations around the country. Latitude is a long, wide engineered hardwood in a 7½” wide plank up to 7½’ long. The first introduction under this collection is Foundry Hickory, which showcases subtle wirebrushing with a triple stained effect.
Marazzi, part of Mohawk’s Dal-Tile family of ceramics, will debut a classic reinterpretation of traditional handmade cement tiles, D Segni. The decorative designs range from geometrical to vintage to metropolitan patterns that can be used individually or mixed and matched for personalized designs. Seven coordinating solid colors are also available.
Lauzon’s Celtik white oak hardwood floor, from the new Estate Series, will be featured at the show. The grey hardwood floor combines wirebrushed and handscraped textures, and is available in wide and long planks, in multi-lengths and herringbone. All hardwood floors from the Estate Series are infused with Lauzon’s air-purifying Pure Genius technology.
Happy Feet International-Booth 909
Happy Feet will be showcasing its new Stone Elegance luxury vinyl plank with StoneTec rigid core technology. With a 12 mil wearlayer, it is available in six colors in one size only, 7.25”x48”. Stone Elegance, which features a click lock system, is 100% waterproof, FloorScore Certified, antimicrobial, and scratch and slip resistant.
The new Total Options Bin Display has been designed to showcase all Somerset brand flooring-201 SKUs manufactured in the U.S.-in a compact footprint. The display features large room-scene photos, a well-organized labeling system, and samples that show the many options of Somerset solid and engineered flooring.
MS International-Booths 4525 & 4625
MSI will offer an assortment of Stile gauged porcelain, including its recently introduced Stile 63”x126” slabs in 6mm and 12mm. Stile can be installed over existing surfaces.
Mercier is launching its widest board ever at 81/8” and offers it in white oak, red oak and hard maple across four collections, totalling more than 200 combinations of species, colors and finishes.
Mercier will also showcase its herringbone floors, also available in white oak, red oak and hard maple. The products come in two sizes across three collections, totalling more than 360 combinations of species, colors and finishes. And Treasure, a new color, will be shown in its Design+ collection. It comes in shades of beige with a slight grey undertone.
Novalis is launching its Serenbe HDC LVT collection that uses Novalis’ High Density Core (HDC) technology and features NovaShield, its anti-scratch protection system for vinyl flooring. Offered under the NovaFloor line, Serenbe HDC comes in both planks and tiles with a click locking system and new attached underlayment. All of Serenbe HDC will be available in a flexible dry back.
Preverco will showcase its new FX-series colors, Angkor-FX and Evian, on its hard maple. These two colors and many others are now offered on two new engineered platforms: Genius16 and Max19 in 5” and 7” widths.
Southwind Carpet & Hard Surface-Booth 5955
Authentic Tile is Southwind’s newest rigid core LVT collection. With its patent-pending Real Grout technology, Southwind claims this new technology is capable of producing a realistic grout line on a SPC/rigid core product.
Mohawk’s Quick-Step Colossia features the NatureTek Plus Waterproof Flooring System, a new generation of laminate wood construction. These laminate floors combine the patented Uniclic locking system, GenuEdge beveled technology and innovative HydroSeal coating.
Urbanfloor will be debuting two new European oak colors in the popular Chene collection. Symphony and Zinfandel feature 71/2” planks and a wirebrushed texture.
Urbanfloor will also introduce a new collection of European oak featuring ten floors inspired by famous French artists throughout history. The collection, called L’artiste, is a plank product in a width of 85/8”. Textures include wirebrushed, distressed and sawn marked.
THE SUPPLY SIDE
Laticrete will be introducing several new products at Surfaces, including the Strata Heat floor heating system, which consists of a high performance floor heating wire, an uncoupling mat, a Wi-Fi enabled thermostat and a heat-conductive thinset additive.
Laticrete’s 257 Titanium is a lightweight, one-step, polymer fortified, thinset mortar that is ideal for the installation of gauged porcelain tile panels as well as for interior and exterior installation of ceramic tile, stone, pavers and brick.
Spartacote Urethane Cement is a seamless flooring system typically installed at 1/8” to 1/4” in thickness depending on the application. The system is intended for heavy-duty environments and designed to withstand thermal shock, impact, abrasion and chemical exposure.
Prime-N-Bond is a versatile, ready-to-use, single-coat, low VOC primer designed to enhance the adhesion of mortars to many smooth and non-absorptive substrates that can be difficult to bond to. Also new is 1-Step Grout, an advanced professional-grade, ready-to-use premixed grout that delivers color consistency combined with stain resistance. And StoneTech Epoxy Grout Haze & Coating Stripper is a fast-acting, water-based gel designed to safely remove tough epoxy grout haze and various coatings from vertical and horizontal surfaces.
Schluter will feature a series of new shower drain grate designs that fit into a virtually invisible frame. Three new grate designs are available for both 4” square point drains and for Schluter’s linear drains in lengths from 20” to 72”.
The new grates integrate with existing Schluter drains that feature an integrated bonding flange to provide a secure connection to the Kerdi waterproofing membrane at the top of the assembly. All of the new grates and frames are made with brushed stainless steel and will be available in spring of 2018.
QEP Co.-Booth 2837
QEP will travel back in time to 1938, the birth year of Roberts Consolidated Industries, marking the 80th anniversary of the carpet tool and accessories producer. Roberts, a QEP brand, will be featuring both new products and some classic industry favorites, like the Roberts 1938 Bubble Repair adhesive, a quick and easy tool to repair bubbling or buckling in carpet and felt-backed vinyl flooring.
A new Roberts product is the 2018 Tack & Crack designed with flexibility, low viscosity and the self-leveling ability to make it a rapid curing joint filler for high traffic applications.
QEP will introduce the new Slimline Series tile cutters in response to the pro installers’ request for a lightweight, thin, easy-to-transport cutter that maintains the ability to cut large format tiles.
Creating Your Space-Booth 4621
Creating Your Space is offering a number of new digital web-based services to flooring retailers. Its programmatic advertising has the ability to reach new consumers across the web on over one million websites, with banner ads to drive website traffic and increase brand awareness. This advertising uses behavioral data and intent-based targeting to connect with consumers.
Creating Your Space is launching fully functioning e-commerce for its website platform. Creating Your Space dealers already committed to e-commerce will now have the capability to market and sell products directly to consumers.
QFloors will demonstrate its QPro POS+ software browser-based cloud software in the industry. Every feature within the program can be accessed anywhere, anytime. QPro POS+ features inventory tracking, job costing, and electronic fcB2B communication.
The software allows users to access measuring, estimation, inventory checking, proposal and sales invoice creation, customer emailing, capturing an e-signature via a range of e-signature programs, swiping credit cards (at the much lower “card present” rate), and saving a credit card token for safely running the balance later-via an iPad or tablet.
Copyright 2018 Floor Focus
Related Topics:Couristan, Mannington Mills, Novalis Innovative Flooring, Marazzi USA, Masland Carpets & Rugs, Phenix Flooring, Laticrete, Tuftex, The Dixie Group, Kaleen Rugs & Broadloom, Shaw Industries Group, Inc., Crossville, Creating Your Space, Anderson Tuftex, Daltile, Schluter®-Systems, The International Surface Event (TISE), Engineered Floors, LLC, Mohawk Industries, Armstrong Flooring