Shaw Sponsoring St. Jude Dream Home Program
Dalton, GA, Jan. 26, 2012 -- Shaw Industries said it is sponsoring the St. Jude Dream Home Giveaway fundraising campaign.
The program has raised more than $220 million in over 20 years for St. Jude Children's Research Hospital.
As the program’s exclusive flooring sponsor, Shaw will donate flooring to approximately 30 new homes across the country, all built and promoted utilizing donated time and resources by premier builders, installers, subcontractors and vendors throughout the U.S.
"Shaw believes that our brand essence and particularly our floors are a perfect fit for the St. Jude Dream Home program, where they will touch the lives of so many families,” said Randy Merritt, president of Shaw Floors. “There will be opportunity for local Shaw retailers throughout the U.S. to participate.”
The partnership includes a commitment by Shaw and the company’s brands, Tuftex Carpets of California and Anderson Hardwood, to provide a variety of flooring products, including its carpet, hardwood, laminate, tile and stone, resilient floors and area rugs.
The floors will be featured in homes across the U.S., which are valued between $300,000 to $700,000.
Shaw’s local retailers will partner with the St. Jude Dream Home team.