Shaw Sets Dates for Annual Fall Retail Promotion

Dalton, GA, Sept. 1, 2010--Shaw Floors will hold its annual fall promotion model, Fall Flooring Event 2010 September 24 through November 8.

The promotion is designed to assist retailers by generating store traffic and increasing sales through a four-phased marketing approach including national advertising, local marketing support, Shawfloors.com instant win sweepstakes, retailer incentives and consumer savings on Shaw floors.

To prepare for the 2010 Fall Flooring Event, registered retailers will receive an in-depth planning guide. From local advertising materials, to roll incentives, to Anso nylon co-op opportunities, the guide is a detailed one-stop resource.

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