Shaw Merges Premium Anderson and Tuftex Brands
Dalton, GA, November 15, 2017-The strategic merger of Anderson Hardwood Floors and Tuftex Carpets of California will take effect January 1, 2018.
Both of these brands have a long heritage in the flooring industry and are a natural fit to bring together into one premium brand: Anderson Tuftex.
Anderson Tuftex creates floors that are designed with intention and crafted with care. The brand will take a holistic and consumer-centric approach to marketing and product development. Today’s consumer demands a simplified shopping experience both in-store and online and Anderson Tuftex is listening to the expectations of consumers, designing timeless products and providing exceptional service that addresses the needs of today’s premium flooring market.
Anderson Tuftex will be showcased at Shaw Connect 2018 winter markets and will unveil the exciting new premium brand at Surfaces in Las Vegas. The future of these two legacy brands will focus on their new, collective brand identity by working with their valued retail partners to drive premium floorcovering sales.