Shaw Expands Floorté Brand into the Commercial Market

Dalton, GA, June 2, 2017-Shaw Floors has announced the launch of its newest collection in LVT, Floorté PRO-which the company claims is the industry’s first direct glue rigid core LVT product with attached acoustical pad for greater comfort and a healthy dose of noise reduction. This technology is patent pending.

Shaw Floors is committed to expanding the application of the category by designing products that meet the various needs of all its retailers and end users. By working closely with its customers, Shaw understands the market demand for an LVT crossover product suited for residential as well as multifamily and commercial applications. Floorté PRO addresses that need and is designed to perform in multiple business segments where end users are concerned with heavy traffic or prolonged wear and tear and prefer an upgraded resilient product.

Floorté PRO is the first commercial grade, direct glue RCB product with an attached pad to minimize sound issues and enhance comfort, providing greater warmth and cushion underfoot. Its superior dimensional stability reduces telegraphing, solves the issues of expansion and contraction and is twice as dent resistant as traditional LVT.

In addition to direct glue, Floorté PRO will also have a traditional click installation option available, boasting the same enhanced features. Easy to install, easy to maintain and unmatched in performance and design, Floorté PRO is constructed to endure the most demanding environments while still providing a variety of on-trend visuals offered in plank and tile formats.


Related Topics:Shaw Floors, Shaw Industries Group, Inc.