New Products 2020: A sneak peek at new productions to the residential market - Jan 2020

By Beth Miller

This year kicks off with two premier flooring shows, The International Surface Event (TISE) and Domotex USA. TISE will take place January 27 to 30 at the Mandalay Bay Convention Center in Las Vegas. Domotex USA will take place February 5 through 7 at the Georgia World Congress Center in Atlanta. In addition, there are a number of flooring manufacturers not exhibiting at these shows; their introductions are highlighted here as well.

This year, the Las Vegas Market, which includes many area rug exhibitors, is overlapping with TISE, running from January 26 to 30 at the World Market Center. The shows are collaborating to provide attendees access to a wide variety of home décor, area rugs and gifts. Free shuttle service between the venues will be available.

TISE’s reformatted education curriculum, Converge, will run for a second year, offering attendees the option to float between three tracks: Suits, with a business focus; Creatives, with an A&D community focus; and Hammer + Nails, with an installer focus. One change from last year is that Converge will only take place for the first half of each day, allowing attendees the time to cover the show floor or to network. There are 27 speakers lined up on its education roster.

Hannover Fairs’ Domotex USA 2019 show attracted 5,130 attendees, and as of December 2019, registration had already hit 5,100 for the 2020 show. Domotex USA has ramped up its education offerings for its second year, and the speaker lineup features a number of thought leaders: Denise Lee Yohn, best-selling author and branding expert; Alan Beaulieu, international economic analyst and president of the Institute for Trend Research; and James Dion, an expert in merchandising and consumer engagement who is founder and president of Dionco, Inc.

SOFT SURFACE
Anderson Tuftex-TISE Booth 2037, Domotex Booth 1603
Anderson Tuftex, a Shaw brand, will showcase its Artifact series. Within the series are three distinct collections, offering both broadloom and engineered wood options. Each one characterizes a culture from a different part of the world. The collections will be available in March.

The Terra collection, as the name suggests, expresses qualities found in nature, specifically the earthy textures of Mexico. It is available in four broadloom styles and one engineered wood product. Also, Kindred is a collection influenced by the journey to the top of Machu Picchu. It comes in three broadloom styles and two wood offerings. And Yin’s design comes from the Chinese concept of yin and yang and offers seven broadloom styles and two wood.

The firm is also adding to its Classics collection with three new soft surface and one wood. These offerings will be available this April.

Mohawk-TISE Booth 5803
Mohawk will highlight two new Airo broadloom collections. These introductions will include a solid high bulk, cut-pile texture and a multicolor texture featuring ColorMax technology for maximum color clarity and enhanced cleanability. Airo is latex-free and, according to the firm, its unified construction will not absorb moisture, inhibiting the growth of allergens. The firm contends that Airo’s construction provides 50% more airflow than traditional carpet, enabling more release of dust, dirt and pet dander when vacuumed.

Mohawk’s SmartStrand Silk program will unveil its new, interactive anchor display targeting 2,000 premier retailers. Additionally, the expansion of SmartStrand Silk will include a total of six new products, including five featuring ColorMax technology, combined with one tonal and multicolor heavy pattern.

Mohawk is previewing an entirely new EverStrand Soft Appeal line of soft polyester carpet that will feature nine new products, including four premium ultra-soft solid and tonal carpets, two solid and tonal textured carpets, and three multi-level tonal patterns.

The EverStrand collection is also expanding to offer a greater assortment of styles, including five loop-pattern carpets in various constructions and weights, adding to the current assortment of 25 styles.

EverStrand branded carpet uses, on average, 63 reclaimed plastic bottles per square yard. In 2019, Mohawk recycled 6.6 billion plastic bottles, enough to wrap around the earth more than 33 times.

Karastan-TISE Booth 5803
Karastan will be showcasing new offerings in its SmartStrand, wool and Kashmere nylon. The firm’s SmartStrand Silk, with ColorMax technology, offers two new looks: Refined Details and Polished Details. And SmartStrand Ultra will be showcased in two friezes and a tone-on-tone look in a modern loop.

Karastan will launch two new wool products. Modern Framework is a multicolor tufted style, and Intricate Detail, also tufted, features a tailored pinpoint pattern. Kashmere nylon, featuring ColorMax technology, will showcase Magnetic Beauty in a range of colors.

The firm’s Kashmere nylon line is expanding to include four new looks. Stylish Aesthetic is a modern design in a neutral color palette of taupes and greys. Modern Effects is a contemporary design reminiscent of distressed stone or concrete. Elegant Details comes in a striated tree-bark pattern. And Refined Legacy features a large-scale crosshatch pattern.

Godfrey Hirst-TISE Booth 5803
Godfrey Hirst will offer nine updates within the SmartStrand, EverLux nylon and wool categories, along with a redesigned merchandising system.

Within the SmartStrand introductions is Chic Appeal, a high-twist frieze in a tailored construction; Charming Edge, blending diamond and parquet visuals; Classic Frame, a large-scale interpretation of a Celtic knot; and Modern Texture, a subtle, geometric tonal pattern.

New EverLux collection additions include Graceful Intrigue, a multicolor cut pile, also with ColorMax. And the firm will unveil a new ColorMax pattern with a modern take on the diamond trellis.

In the tufted wool category, Godfrey Hirst will debut Alderney, a herringbone pattern; Berber Vogue 2, a traditional heathered level loop; and Collanmore, a cozy, chunky large loop wool.

Stanton Carpet-TISE Booth 6047
Stanton Carpet will showcase its Ticking Stripe II carpet under its Crescent brand. The collection is a hand-loomed, flatwoven broadloom made of 100% New Zealand wool with a simple yet sophisticated stitch-like pattern featuring pops of color.

Privee Prisma, under the Rosecore brand, offers an ombre effect in a wide color palette. Available in six different colorways, the pattern is an interpretation of a wide stripe. Made of a high-quality wool and premium nylon blend, Privee Prisma is hand-loomed and hand-sheared for an antique affect.

Engineered Floors-TISE Booth 403
Engineered Floors will showcase Aberdeen, a featured product in the new DW Select collection. This product marks the unveiling of the firm’s patented twistX yarn system. Aberdeen is influenced by nature and uses both color and texture to create a sophisticated natural softness.

Redwood is inspired by the northern California coastline-its beauty combined with the dramatic contrast of its natural elements. Color, texture and pattern come together to create a calm yet rugged look.

Artisan, also based on natural elements, makes use of a rich taupe color and rhythmic texture to create a pattern that appears as though it were hand-crafted.

The Dixie Group-TISE Booth 6255, Domotex Booth 1913
The Dixie Group is turning 100 years old in 2020, and its exhibit this year will include a timeline showing the transition from yarn manufacturer and supplier to carpet company to flooring company.

The firm is expanding its EnVision66 nylon program across all three divisions-Dixie Home, Masland and Fabrica-with a broad range of price points and visuals from basic cut piles to multicolor patterns and loops. Dixie anticipates launching 15 to 20 styles.

The Technique collection will launch in the high-end Fabrica line in a variety of visuals made with either EnVision66 nylon or Strongwool yarn systems. The collection blends abstract patterns with elements of both color and texture layered into woven-like visuals.

The Fabrica display system is getting a refresh with a new black and grey finish. With this update, Dixie will have completed a merchandising refresh on all three of its divisions within the last two years.

Southwind Carpet-TISE Booth 2215
Southwind is launching several soft surface products that use its proprietary So Soft solution-dyed PET technology in a variety of weights and constructions. Turning Point, for instance, is designed with textural solid and barber pole yarns, and Odyssey is designed with a mix of So Soft solution-dyed PET yarns to create value in seven colorations.

Mosaic, designed with tonal and cross-color barber pole yarn combinations, is available in nine colorways. Filigree, styled in a random grid pattern, comes in nine tonal solid/tweed colorations.

Southwind’s Celestial collection is 100% solution dyed, using its So Soft PET with its new ColorSurgeSD yarn, and comes in two designs: Orion is a precision cut and uncut carpet style with textural barber poles; and Capricorn makes use of cut pile styling with combinations of barber poles and accents of ColorSurgeSD yarn.

Couristan-TISE Booth 6033
Couristan plans to unveil ten new area rug collections and 34 new residential broadloom products. The Prairie collection in Falsterbo and Byzantine is constructed with a 100% polyester machine-woven base and a non-skid backing, and is made in China. The designs emulate cowhides in various digitally printed patterns.

From Turkey, the firm’s Vibrata collection in Grosscloth and Multi-Pastels is a blend of 60% space-dyed viscose and 40% shrink polyester. The power-loomed collection offers a series of contemporary and modern-traditional enhanced in a full range of watercolor hues.

Phenix-TISE Booth 1437
Phenix is expanding its Modern Contours collection with Elegance and Weft.

Elegance’s design is a nod to the modern farmhouse, layered with the texture of brick patterning. Weft, a textured-level loop chunky patterned grid in eight warm and cool colors, is inspired by the cozy lifestyle of Hygge.

The firm is also launching a new nylon called SureSoftSDN in its Desire line. Desire is patterned with a natural-look stria that is enhanced with tonal highlights. It comes in nine colorways.

Foss-Domotex Booth 2233
For Foss Floors, Grizzly Grass is a new construction that mimics artificial grass. The product is available in broadloom and tiles. The tiles feature the company’s peel and stick backing system, simplifying the installation process and making it possible to install over any surface, including carpet. It is also 100% waterproof and dries in a fraction of the time of traditional artificial grass. All Foss Floors products are made from 100% post-consumer PET bottles recycled in the U.S.

HARD SURFACE
Mannington Mills-TISE Booth 1309
Mannington will showcase its latest addition to the Restoration laminate collection, Anthology, which combines white oak, hickory and maple looks. It is Mannington’s first laminate flooring pattern to feature 20 unique plank visuals. The entire Restoration collection now comes with Mannington’s proprietary SpillShieldPlus technology.

Mannington is also highlighting three new Adura LVTs: Baltic Stone is a time-weathered soapstone pattern; Kona offers an exotic acacia look and comes in only a 6”x48” plank; and Manor captures elements of Mid-Century Modern design in a white walnut pattern, and comes in only a 71/4”x48” plank.

New to its sheet vinyl offering is Miramar, a marble look that features a distinctive diamond-shape geometric design with subtle veining and soft color variation.

Park City, the latest addition to the Latitude collection, is a hardwood with a premium sliced face white oak that comes in 71/2” wide planks with extra-long lengths up to 7’.

US Floors-TISE Booth 1737, Domotex Booth 1617
US Floors is launching two new Coretec products. At 82” long, Premium Grande is the largest WPC plank currently available in the market. It comes in two colors: Makkah Oak and Willis Oak. And new to Coretec Stone are Amaya, in a brilliant white with greyish black veining, and Levana, a rich charcoal with white wear marks.

American Biltrite-TISE Booth 807
American Biltrite is introducing two new products. Ultra-Ceramic Contract is an engineered stone, made with patent-pending technology, in 12 classic patterns in rectangle and square formats. And its Sonata Elements LVT collection, which combines carpet-like tiles with striated tiles, is composed of five cool and warm neutral base colors supported by ten colorful linear patterns.

Mohawk-TISE Booth 5803
Mohawk’s RevWood laminate line will debut four collections featuring visuals of new species and refined colorations, coupled with a brand new enhanced display system that holds 70 SKUs of RevWood Select and RevWood Plus.

The four new RevWood Select and RevWood Plus collections, 19 SKUs in all, feature cleaner visuals and more refined looks in character maple and hickory designs. New colorations will include coastal-inspired tones, pure naturals, light beiges, warm greys and copper shades.

Mohawk has expanded its SolidTech Plus luxury vinyl flooring line, which is now 100% made in the U.S., according to the firm. Offered in two collections, Franklin and Thatcher will add a total of 18 new styles that span from light greys to dark browns.

Mohawk launched its Pergo Extreme Rigid LVT nationwide to specialty retail in spring 2019. For 2020, the line will expand its assets and enhance its Go Life ad campaign. And the “High Performance Runs Deep” tagline will receive brand-new visual marketing tools.

Karastan-TISE Booth 5803
After 90 years of producing only soft surface products, Karastan is diversifying its luxury flooring brand with the launch of its Karastan BelleLuxe hardwood line and LuxeCraft luxury vinyl line.

BelleLuxe’s Chevreaux and Ashmore Oak collections, featuring French oak sourced from the Forest of Tronçais, are inspired by the tradition of French winemakers. Worthington Oak and Worthington Herringbone are made from European oak trees with smaller rings and cleaner grain patterns. Villapoint Maple is characterized by European maple’s compact grain pattern.

LuxeCraft’s Refined Forest is inspired by the wood from weathered fences, softwood cypress and hickory marked by mineral streaking and grain patterning. Treasured Grove is inspired by logs found in mineral-rich waters, fallen old-growth trees and vintage barn beams. Curated Grain’s design was inspired by hardwood salvaged from a historic Alabama home, old-growth white oak and barnwood.

Metroflor-TISE Booths 1529 & 2057
HMTX’s Metroflor will showcase its new products in two different booths. Its Engage Genesis and Engage Inception products can be found in Herregan Distributors’ booth (1529), and Metroflor’s LVT with Attraxion technology will be shown in Magnetic Building Solutions’ booth (2057). The firm will preview a new concept of Verçade with Attraxion.

Metroflor Engage Genesis will launch Fashion House, previewed at NeoCon last year, featuring the firm’s proprietary Isocore rigid core foundation, with looks including plank parquet and a large-scale tile format. Patterns include chevrons, basketweaves, herringbones and square tiles.

Metroforms with Attraxion Magnetic Technology (under the Metroflor LVT banner), which previewed at NeoCon and won a Best of NeoCon Innovation Award, is also now entering the marketplace. Licensed from Magnetic Building Solutions (MBS), the new LVT system enables the rapid installation of flooring over MBS’ MagneBuild magnetic underlayment, eliminating the need for locking systems or adhesives. Metroforms comes in a wide range of pre-cut shapes to achieve custom looks such as starbursts, chevrons and basketweaves.

American OEM-Domotex Booth 1301
American OEM will highlight its new WetWorx technology. All Hearthwood engineered hardwoods are now protected with WetWorx Splatter and Spill Guard-a new technology that protects all six sides of every Hearthwood plank from everyday messes.

Firmfit-TISE Booth 1209
FirmFit is coming out with new XXL 72” synchronized embossed planks and new XXL 24”x24” tile designs, and also launching Tenacity, a waterproof PVC-free click product. It can be seamlessly installed over large surfaces (up to 10,000 square feet) with no transitions, installed in all indoor spaces and with kitchen islands placed directly on top. Tenacity comes with its TriTec finish, a scratch-, stain- and wear-resistant coating.

Daltile-TISE Booth 5603
Daltile will showcase its new RevoTile, a patented porcelain tile floating floor system that installs twice as fast as traditional tile, saving time and money. RevoTile installs in three steps: place underlayment; click tiles together; apply grout. Once grouted, the perimeter is sealed and considered a waterproof flooring system. It is offered in 26 marble, wood, stone and concrete looks.

The Bee Hive line will expand with smaller versions of the previous offerings to include three-dimensional cubes, sunburst patterns and color blocking in a mid-sized hexagon that brings visual interest to concrete-look monochromatic fields.

Astronomy was inspired by a view into deep space, and it features slip-resistant technology in a matte limestone look. The line is available in silvery grey tones.

Marazzi-TISE Booth 5603
Marazzi will showcase its Artezen collection, inspired by hand-made ceramics with an undulated surface and translucent glaze. It is available in two geometric shapes-hex and picket-as well as more traditional mosaic shapes. Artezen comes in neutrals, as well as a shimmery bronze metallic and two blues.

Coastal Effects molten glass mosaics come in vibrant color tones in four color combinations from sapphire blue to rich onyx, in small picket, large picket and trellis shapes.

A bold metallic wall tile, GeoMetal stands out with its three-dimensional structures in 6”x6”, Hex Mosaic and Harlequin Mosaic, in colors ranging from champagne, gunmetal and bronze to brushed nickel.

Johnson Hardwood-TISE Booth 2049
Johnson Hardwood is launching two new engineered wood collections at TISE, with one more new solid hardwood line coming out later in 2020, along with two rigid LVT (SPC) collections.

The Saga Villa series features soft-grain, random-sawn American maple, triple hand-stained for layered colors, in 6’ lengths. And the Grand Chateau series offers a clean look in soft taupes and natural tans, in random lengths and offered in 12 shades.

The Skyview SPC series comes in wide plank formats with realistic embossed wood textures and modern, trendy colors. And the new Public House series combines rustic charm and vintage vibes in eight colors, ranging from greys to browns.

MS International-TISE Booth 4525
MSI will exhibit its new Braxton collection, featuring softly veined wood-look planks in a 10”x40” format and four neutral colorways, for use on floors and walls. And the Andover Series from the Everlife LVT collection offers a 100% waterproof product and is protected with a 20-mil commercial-grade version of CrystaLux, a highly protective wearlayer. Andover is available in a variety of wood styles, and features a custom-designed, painted beveled edge, a locking system and a pre-attached backing.

MSI’s Waterjet Cut Mosaics line has expanded to include more options in glass and marble. Designed for walls, floors and backsplashes, the new offerings range from hexagon shapes to arabesque to floral motifs and retro-revived patterns.

AHF Products-TISE Tradewinds E
AHF is transitioning its entire line of domestically produced engineered hardwood to its new Densitek core, a high-performance composite material that provides improved dent resistance and faster installation when compared to a traditional plywood core, with a 100% natural wood veneer top. The conversion of all AHF Products’ domestic engineered hardwood to the Densitek core will be completed March 2020 across its family of brands, including Bruce, Hartco, Capella and Robbins.

I4F-TISE Booth 3070, Domotex Booth 1433
I4F is now offering its Patent Cluster Concept, which lets licensees choose the patent or group of patents and do so with full transparency.

In its materials and panels composition cluster, I4F is showcasing three innovations, including a magnesium oxide wood veneer board that is moisture- and heat-resistant, and floor panels with grout features to create realistic, visible joints. For healthcare and manufacturer settings, I4F’s flooring materials maintain an even level of conductivity for static-control and work with all types of adhesives and subfloors.

The firm is launching its digital printing for flooring as an entirely separate cluster. And for its surface finishing cluster, I4F is offering a matte surface treatment that reduces light reflection, improves surface performance and requires less maintenance. The firm is also going to market with a manufacturing process cluster that prevents glue and ink marks, helps reduce claims and is easy to integrate. And it is offering its new LevioTech optimized extrusion process for rigid polymer, which improves productivity and offers 15% in material savings.

Phenix-TISE Booth 1437
Phenix is launching its new rigid core products called Tempo Stone and Calacatta. Tempo Stone is a Corex Rigid Core waterproof SPC in a natural stone look. It comes with a painted, beveled edge. Calacatta offers a chic and classic look that is a representation of the rich white and golds of Italian marble.

Forbo-TISE Booth 2857
Forbo is expanding its popular 10”x40” Flotex Modular plank collection with the addition of three new designs: Marble, Linen and Reclaimed Wood. The textile planks’ surface is constructed using flocked nylon 6,6. Flotex Modular is stain- and soil-resistant and 100% waterproof.

THE SUPPLY SIDE
HPS Schönox North America-TISE Booth 4719
Schönox will announce its sixth annual Worst Subfloor Contest winners during the show and will demonstrate several products, including its AP Rapid Plus Hybrid Active-Dry Technology. The self-leveling compound is designed for interior spaces and is suitable for pumping over concrete, gypsum, old flooring, OSB, plywood, wood flooring and more, and is capable of leveling substrates under flexible coverings.

DriTac-TISE Booth 4337, Domotex Booth 1514
DriTac will showcase its 8408 PowerTread premium grade 8mm rubber flooring for gluedown and floating installations, available in roll or tile format. PowerTread, made from 100% post-consumer waste, is engineered for high-impact sports flooring. It is highly durable, slip-resistant and capable of absorbing high-impact shock and sound. It comes in a range of colors as well as custom colors, and custom thicknesses are also an option.

DriTac 8801 CoverGuard is a 1.85mm semi-ridged foam that provides scratch and dent protection for newly installed floors and surfaces to prevent damage from occurring during and after the installation process. And DriTac 2500 SG, 2600 LVT-CT and 2700 VCT SprayTac are water-based resilient spray adhesives for the installation of approved sheet goods, luxury vinyl tile/plank and carpet tile, and vinyl composition tile in both commercial and residential flooring applications.

QFloors-TISE Booth 457
QFloors is officially launching its QPro POS+ Software on the first day of TISE. This browser-based cloud software is designed to make time-saving automation affordable and feasible for every flooring dealer, regardless of size. It can be used on any device with an Internet connection.

BEYOND THE SHOWS
Shaw Soft Surface
Shaw Industries is going to market with its new introductions in a variety of ways. Its Anderson Tuftex and US Floors brands will unveil new collections at both TISE and Domotex USA as well as Shaw’s regional shows. The Shaw Floors brand and Philadelphia Commercial will only be showcased at the firm’s regional shows.

For 2020, Shaw Floors’ Bellera collection will receive ten new styles, updated merchandising and an enhanced emphasis on pets, offering PET Fiber, LifeGuard Spill-Proof Backing and R2X stain and soil resistance. The new styles include casual neutrals and popular small-scale patterns with natural and handmade-inspired visuals. In addition to new styles, Shaw is launching a new online and in-store experience.

Shaw has reimagined the Caress line-inspired by the Shaw Floors product design team’s travel experiences around the world-with new patterns and a sophisticated balance of fresh and rich hues. Plus, all new Caress styles features LifeGuard Spill-Proof Backing standard with Anso nylon.

Shaw’s DIY Floorigami peel-and-stick carpet tile and plank will introduce a range of distressed patterns and cozy shags that share a coordinating color line with multi-functional tonals and even a sisal-inspired visual.

Shaw Floors Hard Surface
The Gallery is Shaw Floors’ premium hardwood selection, offering five hand-selected sliced oak styles.

The Repel Hardwood collection is growing in 2020 with two new styles, High Plains and Exploration Oak. High Plains is a wirebrushed hickory featuring low-luster, on-trend colors. Exploration Oak features clean visuals with light, brushed texture to enhance the grain for a simple, Nordic inspired floor.

The latest waterproof innovation from Shaw Floors’ Floorté Elite Series is constructed with a PVC-free mineral core and technology that guards against pet nails and other scratches. The Floorté Elite Series boasts elevated design and a refined color palette inspired by global travels. Inaugural style Prodigy HDR Plus features new HDR embossing and an attached Soft Silence acoustical pad, and the line is available in ten colors.

New WPC styles in the Floorté Classic Series include Allegiance Plus, Distinction Plus and Goliath Plus. Made in the U.S., Allegiance Plus features 15 colors in two styles: milled and accent. Distinction Plus is a mix of lighter, cleaner, trend-forward looks. Goliath Plus offers ten high-variation oak and pine visuals rich with character.

The Floorté Pro Series SPC collection will increase by three styles in 2020 with Tenacity HD Plus, Paragon XL HD Plus and Paragon Tile Plus. Tenacity HD Plus features Mediterranean-inspired geometric wood visuals in 7”x48” planks built to endure high traffic and extreme conditions. Paragon XL HD Plus boasts HD printing in extra-long 7”x72” planks in a mix of European white oak and clean walnut. Paragon Tile Plus is a 12”x24” tile that offers the advantages of a quick and easy luxury vinyl installation.

Philadelphia Commercial Soft Surface
Philadelphia Commercial will debut five carpet tile products for the mainstreet market, along with two broadloom products that offer up attractive design at an affordable price point.

Fiber Arts is a carpet tile collection that takes the warmth of home into the commercial environment. The Futurist collection features dynamic yet simple visuals and is available in two sizes, with 12 colors in each style. Code Breakers uses Shaw’s Unlimited technology so tiles can be installed in various ways with no limitations and no dye lot issues. Practical’s carpet tile platform is designed for spaces previously cost-prohibitive for tile. Profusion Tile can be used alone or mixed and matched to create a more dynamic visual and is designed for light to moderate commercial traffic.

Profusion, Philadelphia’s newest broadloom style featuring Pivotal fiber, is a tricolor level loop designed for ease of maintenance. The Fundamental collection offers three styles with textural visuals, distressed patterning and shadowed angles.

Philadelphia Commercial Hard Surface
Philadelphia’s mainstreet hard surface offering now includes three new resilient collections. Alchemist, with rugged industrial concrete visuals and metallic accents, is designed for high traffic spaces. The 36”x36” tile format comes with a 5mm thick platform and ExoGuard+ finish. Alchemist resilient can be installed directly over most subfloors and requires minimal subfloor prep.

The Philosopher’s Tree collection is specifically engineered for high traffic spaces and sound abatement. The 9”x63” plank is available in three visuals and comes with ExoGuard+ finish. And Purview, made in the U.S., is a direct glue flexible LVT in a simple and clean visual, available in classic colors. This commercial grade product is available in 2.5mm and 5mm thicknesses.

Mirage
Mirage will launch the DreamVille collection of highly textured floors with matte finishes and rich, natural character woods. Named after some of small-town America’s “dreamiest” towns, the collection is offered in a muted brushed oak and an engraved maple with variations in color and texture. The seven new colors come with DuraMatt X, a highly resistant matte finish that enhances the wood’s natural appearance by bringing out the grain and character marks.

Armstrong Flooring
Armstrong will introduce Unbound Luxury Flooring with Diamond 10 Technology, a 5mm product for seamless transition to carpet in adjoining spaces. This new offering will be available in 27 designs and colors, featuring wood, concrete and textile visuals as well as large-format designs-9”x59” planks and 36”x36” tiles.

The firm’s Natural Creations Luxury Flooring, also with Diamond 10 Technology, is getting a design refresh of its Mystix and ArborArt collections. Mystix features overlays of textiles and textures, from muted neutrals to vivid hues, while ArborArt includes warm and inviting wood visuals. These collection updates feature new, soothing colors as well as bright, richly pigmented colors.

Armstrong Flooring will also introduce new options to its residential vinyl sheet products featuring Diamond 10 Technology. These will include a number of on-trend design options such as high-contrast decorative tiles, stone herringbones and wood chevrons.

Earthwerks
Earthwerks will launch 14 new options of waterproof core products. Earthwerks Core products now feature an enhanced cushion backing for better sound absorption and comfort underfoot with a total of 54 SKUs.

Parkhill Plus EIR is the firm’s new 7mm WPC collection, in four dynamic colorways, featuring in-register embossing, cushion backing, a 20 mil wearlayer and enhanced performance in a waterproof plank. Sherbrooke Plus, a 6.5mm WPC, is designed to complement the Core collection and is available in a waterproof plank with a 12 mil wearlayer. And Tavern Plus offers a 5mm Direct Overlay SPC construction into the Core collection. The 7”x48” waterproof plank with cushion comes in six colors.

Cali
Cali is launching its new collection, Cali Vinyl Pro with Mute Step, an attached acoustic padding. The vinyl planks are constructed with a commercial grade 20 mil wearlayer. Cali Vinyl Pro is available in 12 coastal-themed styles.

Laticrete
This February, Laticrete will launch Spectralock 1, a pre-mixed, stain-proof grout that has the performance of an epoxy. Laticrete will also come to market with its Vapor Ban Primer ER, an ASTM F-3010 compliant, epoxy-based, all-in-one moisture vapor barrier and primer.

Next, its Hydro Ban Shower Pan, comes in multiple interlocking pieces for easy transportability and sizing, and the Hydro Ban Shower Pan Kit provides everything needed for a shower installation in a cost-effective system of products needed to waterproof a shower. And finally, its NXT Level SP is a coarse-sanded, polishable, cementitious self-leveling concrete overlay ideal for use in new construction and repairs to polished slabs in high-traffic areas.

Copyright 2020 Floor Focus

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