Mohawk Rolls Out New Local Advertising Program
Calhoun, GA, December 8, 2022-Mohawk is introducing the next evolution of local advertising. Formerly known as Neighborhood Ad Manager, Edge Local Advertising is a digital advertising program offered exclusively to Edge partners to attract shoppers in store for Mohawk-specific products.
Edge partners have access to Edge Local Advertising, where they receive campaigns that support Mohawk products, brands and national promotions. Retailers have the option to sign up for any campaign and receive a recommended spend based on their location to reach the right customers at the right time.
Retail partners who take advantage of Edge Local Advertising receive access to the following:
Exclusive Brand Campaigns: Participants can select from Mohawk, Pergo and Karastan campaigns to execute in their local markets.
New Platform for Easy Signup: The new Ad Center platform will connect to co-op, where retailers can sign up for any of Mohawk’s five new advertising tactics.
Expert Insights on Ad Spend: Based on location, Mohawk will calculate a recommended spend so retail partners get the most for their investment.
Paid Display: Store visits can be tracked with audience-based targeting and geo-fencing.
Paid Search & Paid Social: Participants can drive customers to their stores with “near me” listings.
Landing Pages: Landing pages can be added with tracking options to their existing websites.
Lead Management: Additionally, retailers can manage all their leads in a centralized leads portal.