Mohawk Featured in Academy Awards “Greenroom”

Dalton, GA, June 4, 2006--Even in black and white, Mohawk was a colorful addition to this year’s Oscar ceremonies. Mohawk carpet was one of the products featured in the celebrity “greenroom,” the staging area for presenters during the ceremony. Mohawk provided carpet in multiple colors that was cut into a custom pattern to complement the design created by Roy Christopher and his wife Dorothy. The décor evoked the glamour of motion picture theater lobbies of the 20s and 30s, using a black and white theme that recalled classic Hollywood. The greenroom project is sponsored by Architectural Digest. The Architectural Digest Greenroom was the backstage celebrity gathering spot during both rehearsals and the worldwide telecast of this year’s Oscars. This year, celebrities passed a 5-panel Art Deco mirrored screen and entered a world of black and white. The 740 square foot room featured luxurious Deco settes, Art Moderne chairs, crystal accessories, and more than 100 yards of fabric draping the walls and entryway. On display in light box marquees were 10 movie posters featuring the nominated best films and best foreign films, also recreated in black and white. “Mohawk was pleased to be a part of this project,” said Ed Williams, Senior Vice President of Marketing. “The Academy Awards reflect the best in the art of motion pictures, and our goal is to make Mohawk the best in the art of creating great floors.” Mohawk has previously participated in greenroom projects with Architectural Digest, plus donated a unique pink carpet (to highlight the fight against breast) for the Daytime Emmy awards as part of its ongoing support for the Susan G. Komen Breast Cancer Foundation. Mohawk has also provided flooring for TV shows such as A&E’s “Dream House.”

Related Topics:Great Floors, Mohawk Industries