Mirage Names 'Spirit of Mirage' Award Winn

Saint-Georges, Quebec, June 28--Mirage recognized three distributors with its annual "Spirit of Mirage" awards. The award winners are Mirage distributors that have demonstrated the most effective results in training, merchandising and sales growth. The winners for 2004 include: * Most Effective Results in Training - Golden State Flooring of California. Golden State stood out this year for its extensive participation in the Mirage plant tour program and conducting numerous local training sessions for contractors, architects, and designers. The company's efforts yielded significant results, including a major sales increase in 2004. * Most Effective Results in Merchandising - Hoboken Floors, Northeast Division. Through a strong effort to promote the Mirage Maestro Mirage Dealer program, Hoboken's Northeast division led all distributors in the number of Maestro Trio display units introduced in its sales territory, yielding outstanding sales results. * Sales Growth - Superior Products of Maryland. Superior Products earned its second consecutive Spirit Award this year after winning in the merchandising category in 2003. The company launched an integrated Mirage promotions and sales effort, resulting in the largest percentage increase in growth as well as the largest unit increase for 2004. "The Spirit of Mirage awards were created to recognize top performing distributors for their superior achievement and commitment to excellence throughout the year," said Chris Thompson, vice president of sales and marketing for Mirage prefinished hardwood floors. "The term spirit comes from the Mirage business philosophy and represents the passion and drive to be the best. We congratulate this year's award winners and look forward to continuing strong relationships with our distributors in the years ahead." Mirage prefinished hardwood floors, a product of Boa-Franc Inc, are available in a large variety of wood species, colors, grades, strip widths, and finishes.