Mirage Enters Texas Market with Hoboken Floors

Saint-Georges, Quebec, February 22--Mirage, a leader in prefinished hardwood flooring, today announced that Hoboken Floors will distribute the full Mirage product line from a new distribution facility scheduled to open in Dallas, Texas during the first quarter of 2005. The distribution agreement expands the company’s existing relationship with Hoboken Floors and increases its national distribution network into a key region of the U.S. market. To meet increased product demand, Mirage has increased its production capabilities at its manufacturing plants in Quebec. "With Hoboken Floors in Dallas, Mirage will gain access to a growing region that has been previously untapped by the company," said Chris Thompson, vice president of sales and marketing for Mirage. "We’ve found an excellent partner to establish the Mirage brand in Texas—-one that upholds our high standards—-and we will continue to provide seamless delivery of our products as we add increased production capacity to our operations." Mirage is committed to investing in new technologies that meet design trends and bring cutting edge products to the industry. In December, the company announced several new additions to its prefinished wood flooring line, including three new colors in its Engineered and Commercial collections—Sambuca, Merlot and Java. Additionally, new 5-inch wide planks will be available this spring in Oak and Maple in a choice of Natural, Auburn, Nevada or Sierra stains. "High quality Mirage products and services have made them an excellent partner for Hoboken Floors for over a decade. Their wide range of product offerings appeal to interior designers, dealers, builders, architects and consumers alike, and reflect the latest design trends and popular colors, floor widths and wood types that are in demand today," said Joel Lefkowitz, president, Hoboken Floors. "We look forward to expanding our relationship with Mirage and distributing their products in the growing Texas market." Hoboken Floors is a leading distributor of hard surface flooring, including hardwoods, imported ceramics, resilients, laminates, setting materials and accessories. The company, currently with a 75-year history of distribution and innovation, has design centers, distribution offices and pro shops in locations from Maine to Florida.