Mirage Earns Top Ranking in Floor Focus Survey
Saint-Georges, Quebec, August 22, 2006--Mirage today announced it has earned the top ranking for quality in a national industry survey conducted by Floor Focus magazine.
The survey results, which were unveiled in the July 2006 edition of Floor Focus, ranked Mirage first in product quality among 20 hardwood flooring manufacturers.
Each year, Floor Focus conducts its "What the Retailers Think" survey, which covers a wide range of retail flooring trends and determines the top manufacturers of broadloom, hardwood, ceramic tile, vinyl and laminate flooring, and area rugs. The survey categories include quality, service and design. This is the third time in four years that Mirage has earned the top rating for quality. Mirage also rated among the top five hardwood flooring manufacturers for service and design.
"It is a great honor to be recognized by a nationwide survey of retailers and a distinguished magazine such as Floor Focus," said Luc Robitaille, vice president of marketing for Boa-Franc, the parent company for Mirage prefinished hardwood floors. "Receiving the top quality rating reflects our ongoing commitment to manufacturing the best flooring products possible for our dealers, distributors and consumers."
Mirage significantly expanded its product offerings in 2006. In January, the company introduced the Sweet Memories product series, which features three new stains: Creme Brulee which blends the look of cream and caramelized sugar; Truffle which brings together black chocolate and milk chocolate for a rich brown tone; and Toffee, a golden butter-colored stain that mixes black and tan. New stains were also added to the Mirage Classic Collection, including coffee-colored Vienna on Red Oak and Maple.
Mirage broadened its Engineered Collection offerings of 5-inch width products to include Jatoba (Brazilian Cherry) and added Tigerwood to its exotic wood species selection. Finally, Mirage introduced Nanolinx, the company's exclusive new finish featuring high durability and wear resistance by leveraging nanotechnology.
Related Topics:Mirage Floors