Laticrete Acquires Remaining Interest in Laticrete Supercap
Bethany, CT, August 22, 2018-Laticrete International has acquired the remaining interest in the Laticrete Supercap joint venture to fully integrate the businesses under one umbrella and invest additional resources to accelerate growth momentum.
The Laticrete Supercap joint venture between Laticrete and Supercap was originally formed in 2012 to bring to a broader market products and technology first introduced to the northeastern United States.
The acquisition enables Laticrete Supercap to have a more concentrated and effective sales and marketing structure to spread the Supercap message and promote other powerful concrete remediation products of the company across all of North America.
Laticrete Supercap self-leveling underlayments are pumped into a building using a patented mobile blending unit, eliminating any dry material from entering the interior of the jobsite and the need for workers to haul and manually open hundreds of individual bags and pumping equipment. Additionally, Supercap offers self-leveling underlayment Ready-Mix Delivery Service, a turnkey service that saves significant costs associated with purchasing, operating and maintaining one’s own pump truck.
Laticrete will integrate all functions of Laticrete Supercap throughout the second half of 2018 with no disruption or changes to the products or customers’ transactions.